A few years back I attended a private Mastermind meeting with Ryan Deiss at his offices in weird ol’ Austin, Texas.

That’s where Ryan unleashed his simple upsell formula:

Upsell 1 – Done-for-them
Upsell 2 – Accelerated results (i.e. coaching or advanced info)

In the fitness world, we can’t do the workouts for you. That won’t work. But with this knowledge, Joel Marion and I pioneered the Fitness Upsell formula that generally goes like this (and that we used with great success in our $750K launch):

  • Upsell #1 – Done for them (meal plans, follow along workouts)
  • Upsell #2 – Accelerated results (more advanced programs, diet tips, etc.)

And Joel’s twist on a 3rd upsell:

Upsell #3 – Different version of the main program…so if it’s all bodyweight, then
add a dumbbell or TRX version, or vice versa.

But listen, no matter what your industry, you can make this upsell formula work.

Let’s say you’re selling how to make money in real estate.

  • Upsell 1 – Some type of software that helps with deals
  • Upsell 2 – Advanced coaching or training to make more money
  • Upsell 3 – Live event coaching or webinar where you deliver the same info to people that don’t want to learn by recorded audio/video/PDF

Work the system and don’t re-invent the wheel – yet.

Keep on pushing and upselling,
Craig Ballantyne

Don’t be satisfied with the norm if you want more. It’s okay to want to  achieve special results. The world needs folks who dream and achieve big things. Keep pushing.

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to with the subject line "Millionaire".