It was 9:45pm on a Saturday night down in Orange County California. The land of golden dreams.

The audience had been in the room for over 12 hours learning how to build their business, and they were exhausted.

Yet I managed to get them to stick around a few hours longer, and they could have sat there for another 2 hours as I shared my secrets of building a 6-figure Internet business. But what they also really wanted was “The Formula” that I promised. At around 10pm (1am back home, well past my bedtime!), they were given the most important equation they’d ever receive:

(NM + YP) x BI10 x OPC x POS / 5% = $$$

The end.

Clap. Clap. Clap…….Clap.

Just kidding.

Of course I’ll explain it to you.

NM stands for “Niche Market” and YP stands for “Your Product”.

Add those two together and multiply it by the “Big Idea” (BI). The Big Idea is the essential exponential factor in success.

Take that result and multiply it by “Other People’s Customers” (OPC), which is the fastest way to get started.

Now you multiply that by your “Position of Strength” (POS). Your POS is what you bring to people that no one else can bring.

Divide that by your 5% (Your Unique Ability – the activities that Dan Sullivan explains as being only made possible by you
and your talents).

And that is how you make money on the Internet.

Let me walk you through it in a little more detail.

To get started building your business, you need to choose a marketplace where you know the customer well.

You need to know what they want, what keeps them up at night (either because they are frustrated or excited), and you need to know what problem they have that you can solve.

Your product itself needs to have a Big Idea.

The Big Idea is something I’ve talked about again and again, so surely you know how important it is by now.

Your Position of Strength is a wildcard in your success.

You must bring something to the game (of business) that is  unique. Perhaps you have media connections, or an on-screen  video personality that is unmatched by anyone else. Or perhaps  it is your Big Idea or your expertise in the industry.

Oftentimes we discount our skills that would give us a Position  of Strength, so don’t hesitate to ask your colleagues, friends,  and family and have them tell you what allows you to stand out.

Finally, you’ve been taught time and time again to make sure that  you are delegating the $10 per hour tasks if you want to make $100,000 per year. You need to get rid of the time-wasting  activities in your day and focus on the activities in your  business that will “move the needle”, as Matt Smith likes to say.

Or as Bedros Keuilian proclaims, you should really only be  working on, “Delegating, motivating, and selling.”

Those are the activities that will bring in revenue to your  business – and that is what business is all about.

If you don’t know what activities are worth your time and what  aren’t, then you need to be involved in the Virtual Mastermind  program so that we can guide you.

With this online coaching, you’ll get the insider secrets from  people that have been in your situation before and figured out  the right way to do things. This will give you faster results.

“Mastermind and collaborate with other smart entrepreneurs if they  have futures that are even bigger than their present.” – Yanik Silver

Yanik Silver was my mentor who introduced me to Matt Smith, who  then allowed me to achieve the goal of my business dreams, which  was running Early to Rise.

You need to get out there and meet the people you want to do  business with and be around positive people who have had  success – even if it just means starting online with the VM.

When you can afford to pay to play and get coaching, that  will accelerate your progress even more.

If you ever get a chance to join Matt Smith and myself at one  of our coaching events, please do that. But until then, you  can join us online in the Virtual Mastermind.

Introduce yourself to me and we’ll have a great conversation  about your success. I look forward to hearing from you and  about your success in the future.

That is how you can start to generate your second income online,  eventually make it your premier income, and turn it into the  financial independence you’ve always wanted.

Become an ETR Virtual Mastermind Member today

It all starts with the formula and Masterminding,

Craig Ballantyne

PS – It is our guarantee to YOU…

…that you will achieve more in the next 60 days of being  a Virtual Mastermind Member than you have in the last 6 months of trying to grow your business on your own.

So if you’re serious about success, the Virtual Mastermind is perfect for you.

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men’s Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he’ll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com