A Question for Michael Masterson
“We sell fresh seafood to 4- and 5-star chefs, primarily in central North America. We have seen a reduction of 20 to 30 percent in our sales over the past 16 months. Can you recommend anything to help us ‘ramp up’ sales without necessarily ramping up marketing expenses?” T.L. Apple…
READ MOREThe What If Game
Market pessimists have been playing the “what if” game for at least a year now. As in… What if inflation runs over the economy like yesterday’s road kill? What if the government raises rates too soon or too sharply? What if people are too strapped to start spending again? What…
READ MOREHow Natural Born Multimillionaires Feel About Change
In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it. That was simplistic. In fact, most people — intelligent or otherwise — are resistant to change. That’s because the instinct to distrust change…
READ MOREThe Language Perfectionist: Are You Intrigued?
While reading the business pages of a newspaper recently, this lead caught my attention: “Next Jump may well be the most intriguing Internet business that you’ve never heard of….” No, I don’t follow high-tech stocks for investment purposes. What, er… intrigued me about this sentence was the word intriguing. Is…
READ MOREDrop Fat Fast Just by Walking and Resting
When Terri came to my office, she was so overweight and out of shape she could barely get out of bed. It took her hours to run basic errands, even grocery shopping. Hauling all that extra weight around made life difficult. So we tried a new approach to exercise. She…
READ MOREThe Three Possible Responses to ALL Your Advertising
Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you…
READ MOREThe German Secret to Olympic Gold
Back in the 1930s, two Germans — a doctor and a track coach — came up with a breakthrough in fitness. They were the first to figure out that doing a short burst of activity followed by rest is the best way to exercise… and burn fat fast. Using the…
READ MORETake the Outrageous Path to Outrageous Success
You can (and should) always be different with your advertising. Because when you are… you accomplish your #1 goal. GETTING NOTICED! OUTRAGEOUS doesn’t always mean getting wild (like me on the cover of my newest book, where I’m wearing a straightjacket). It can be as simple as changing the font…
READ MOREMotivating Yourself With Rewards
Some success coaches suggest giving yourself big rewards for big accomplishments. You might, for example, reward yourself with a sports car when you make your first million dollars. But rewards like that never motivated me, because the payoff was too far in the future. What motivates me are smaller rewards…
READ MOREAn Interview With Bob Irish
CHRISTIAN: Bob, you have been with Investor’s Daily Edge for approximately six months now. When you came aboard, you talked about upping the ante in terms of the quality of the research coming out of IDE. What grade would you give yourself? BOB: I would say an A-minus so far.…
READ MOREThe Secret to Making a Billion Dollars
Love him or hate him, you have to admit it. Rush Limbaugh is a phenomenon. He doesn’t promise riches, better health, social status, to ease your workload, or get you dates. In fact, he never offers anyone one single benefit or presents a single “Reason Why” listening to him or…
READ MOREThe Language Perfectionist: What’s Due and Proper
I found the following sentences online. Can you spot what’s wrong with them? “NYC’s ‘Sidewalk Santas’ sidelined due to economy.” “When is school closed due to weather?” “[Basketball’s Utah] Jazz star Deron Williams had to leave his team on a road trip to return to Salt Lake City due to…
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