Right now I’m (hopefully) on a hard hike in the fjords of Norway with the mysterious Simon Black of SovereignMan.com.

And it’s quite possible we’re having a conversation on the exact same topic you’re going to read about.

After all, it’s something that can help his business – and yours too.

So here’s the $7 “make money-money” system that you can use to unlock stored value and profits. It’s the BIG lesson from this week’s issue of “What’s Working Wednesday”.

First, a bit of background…

In my Turbulence Training business, I’ve created many $19.95 front end offers for my membership site. These all consist of a great offer (3 for 1 deals) that lead into a free month in my member’s area, followed by $19.95 per month if the reader chooses to remain a member.

This was one way />This was one way to leverage my past content creation.

But the membership component reduced front-end conversions and therefore the number of new customers from affiliates.

So I’ve experimented with releasing a few of thesasing a few of these $19.95 offers as one-time sale, no-continuity $7 offers.

(I’ve tested $7 vs $9.95, and there were more order with $7. My colleagues have tested $7 vs $17 and claim there to be no difference in front end orders. Certainly warrants more testing.)

The results of the $7 Sales System?

When running a $7 promotion, you make a large volume of front-end sales.

(TIP: If you’re working with a big affiliate, you might offer them 100% commission to make up for the low absolute commission on the $7 price point.)

But your net profit will be made on up-sells and by selling additional products – first by cross-selling to other solutions, then bundles, then long-term packages.

(Side note: You’ll likely get a lot of international orders, probably because this is the first thing they could afford.)

Main benefits of a $7 “No-Brainer” offer

1) You get lots of new 1st-time customers added to your customer funnel (from both your own prospect list & from affiliates). This is (obviously) extremely important.

As Michael Masterson told me, “A business should spend 80% of its resources on new customer acquisition. It’s the lifeblood of any business.

2) You profit through strategic up-sells.

Follow this exact step-by-step formula for your sales flow:

Step #1: Main Product + Bonuses
Step #2: “Done-for-You” Automated Upsell
Step #3: Accelerated Results Upsell

Review the 24-7 product launch bonus in the FIM customer area for more details.

3) You will release stored value in currently underutilized content/products that you’ve created. (I simply package up the products delivered on a monthly basis to my members.)

4) You create a new way for affiliates to make easy money because they’ll make dozens or hundreds of sales.

5) It provides the first-step for international clients to Know-Like-Trust you as a customer

6) The $7 sale has a “Customer appreciation” aspect to it… past customers appreciate the low-cost offer compared to all of the other high-priced products that have been promoted to them in the past. They feel they are stealing a deal here.

7) It gives past customers a taste of other offerings & gets them thinking about upgrading to various “All Access Passes” or Lifetime memberships.

The $7 Sales System is a simple way to inject cash and new  customers into your business.

And if you believe, as I do, that getting the first dollar from a prospect is the key to long-term profits, then you’ll see the value of this strategy.

Unlock your profits today,

Craig Ballantyne

“Everyone lives by selling something.” – Robert Louis Stevenson

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to support@earlytorise.com with the subject line "Millionaire".