Customers: Pay Attention To What They Do, Not What They Say They Do
“Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.” – B.F. Skinner (Beyond Freedom and Dignity) According to a…
The Effect Of Radio On Productivity
Waking early. Multitasking. Mixing work and pleasure. How much can you cram into a morning? That first half-hour especially, while you are getting up and making your bed, stretching, brushing, showering, and dressing? You’re doing some very routine and mindless rituals, so why not stimulate your mind? I have two…
Russ Whitney: Poor Boy To Multimillionaire
Russ Whitney was born into very ordinary circumstances and had no special gifts or circumstances that might destine him for success. In fact, he faced all kinds of difficulties — personal and financial — that would have been excuse enough for failure, if explaining away failure was what he wanted…
Getting Others To Push You All The Way To The Top
In any endeavor, there is a natural pyramidal structure to progress. You begin doing everything yourself. You have some success and hire two people to help you. Things continue to do well, and you hire four more. Every person “below” you does something you were doing at one time. If…
A Small Skill That Will Bring You Great Rewards
Andrew Carnegie knew it. Dale Carnegie taught it. John F. Kennedy and Bill Clinton perfected it. Geno Rice used it to become the most popular bartender at the Right Track Inn. What is it? The ability to remember names. It may seem cosmologically wrong that such a simple little habit…
Always Have Plan B Ready When You Launch Plan A
“Vision is the art of seeing things invisible.” – Jonathan Swift (Thoughts on Various Subjects, 1711) For much of my career, I was a pedal-to-the-metal product developer. I’d get an idea, talk it over with someone smart, and then, if it still seemed like a good idea, put it into…
Create Infinite Wealth!
Dear ETR Reader, In a past message, I told you about Dr. Van Tharp one of the foremost experts on investor psychology and a living legend among professional traders. He is renowned for helping investors overcome psychological barriers that limit their returns. Recently, Dr. Tharp developed a comprehensive program…
The “Great, But…” Dilemma: Yet Another Solution
We’ve talked about how it’s not such a good idea to use the “great, but …” technique in dishing out criticism. You might say, for example, “Great looking dress, Josephine, but is it supposed to be that tight around your hips?” or “Great presentation, Sal, but I didn’t understand what…
Tap Into The World’s Best Ideas For Free
Many, if not most, successful people attribute a share of their success to the books they read. To keep my mind moving, I try to read one book a week. If you do the same, you may eventually feel as if you’ve run out of good books to read. Here’s…
When Your Marketing Founders Take Charge of Selling
We are in a recession, and, though most of the businesses I know are still profitable, the margins have fallen and profits are low. Back-end sales are still healthy. What’s changed is the new customer income. All those sales and marketing tricks that worked so well for so many years…
How To Write A Great Business Plan
If you spend countless hours and hundreds of pages planning your new business venture, you are wasting a lot of time. That’s mostly because you don’t know the most important secrets about the new (to you) market. What’s most critical to know about any business is invisible to newcomers. No…
Don’t Let What Went Wrong with Islam Go Wrong with You
Bernard Lewis, the Western World’s foremost Islamic historian (whose new book “What Went Wrong: Western Impact and Middle Eastern Response” is scheduled to be published this month), has an interesting view of Islamic history that provides a lesson to anyone interested in success. Lewis says, “For many, many centuries, the…