Resist The Temptation To Do Less As You Do Better
A crow sat in a tree, doing nothing. A rabbit saw the crow and asked, “Can I also sit and do nothing?” “Sure,” the crow answered. So the rabbit sat on the ground below the crow and rested. A few minutes later, a fox appeared, jumped on the rabbit, and…
Another Reason Less Is More
“Better to know a few things which are good and necessary than many things which are useless and mediocre.” – Ralph Waldo Emerson I’m reading a book about geniuses that includes a chapter on individuals who have put to memory an extraordinary number of facts. The authors of the book…
Make Big Bucks As A Copywriter
Honing your success skills — in my humble opinion — is the smartest thing you can do for yourself. The economy is always changing, every businessman I know is working scared, and cutbacks and layoffs are toping the news. It’s one thing to have your stock market portfolio collapse, it’s…
Copywriting – Master These 5 Things
John Forde is a guy who knows what he’s talking about — someone who’s written some great copy in his time and is always in demand. That’s why new (and aspiring) copywriters often turn to him for advice. John started as an intern, making $15 a day. Now he lives…
An Amusing Little Management Lesson
A man in a hot-air balloon realized he was lost. He reduced altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me. Can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.” The…
Watching TV Is Bad For Your Energy
When I tell people how bad TV watching is, I often am told about how many good TV shows there are. It’s true. But that makes the problem worse. There is a lot of good material being aired, but that doesn’t make TV watching good for you. Watching the boob…
How To Make Your Guilt Work For You
Guilt, modern-day pop psychologists tell us, is a bad thing. “You are a good person,” they tell us. “If you’ve done something bad, it’s not your fault. It’s due to your upbringing, your DNA, or the bartender who served you those extra drinks. So rather than flog yourself, tell yourself…
Selling Yourself: The Secret Of The 100,000 Buckets
After finishing my copywriting program, one of my students decided to “get serious” about his future. He carefully studied the portion of the course that dealt with getting clients and did exactly what it said to do. He went to the local library, photocopied the part of a reference source…
Focus On What’s Working
“Know thine opportunity.” – Pittacus (7th-6th century B.C.) JT and KR have a $15 million business, dozens of employees, four big products, and way too many things to do each day. In a meeting yesterday, we spent a good half-hour talking about what was wrong with some of the products…
Pick Up The Pieces of Your Broken Dream
A week ago, I received a package I’d been waiting for. The feature-length movie I had co-written, co-directed, and co-produced last summer had been edited. A rough cut was finally ready for my review. You might imagine I’d rush home to watch it, anxious as I was to see how…
Are You A Good Leader?
Forget about what the best-selling books say. There is only one way to determine whether you are a good leader: Ask yourself, “Do I get good people to work hard for me?” If the answer is “yes,” you are a good leader. It doesn’t matter if the way you do…
Test Yourself: Are You A Procrastinator?
Choose the response that matches your behavior: A) “It’s easy for me to find reasons for not getting started on tough assignments.” 4 = Strongly Agree 3 = Mildly Agree 2 = Mildly Disagree 1 = Strongly Disagree B) “I know what I’m supposed to be doing but often start…