Product Launches

So the cool kids are saying that product launches, and more specifically, “pre-launches” are dead.


My friend, and Mastermind member, Rick Kaselj, is proving the world WRONG.

In the last 48 hours Rick – and his launch partner, Mike Westerdal – have built a list of over 20,000 folks hungry for a solution to a BIG problem.

Those are fantastic results.

But when I congratulated Rick on his success, he said something that surprised me.

“Craig, the pre-launch IS dead. At least, the old way of doing it, is dead.

But we brought it back to life with a new technique. In the first 10 hours, we had an opt-in rate of 65% and over 10,000 new subscribers.”

Those are fantastic results. Let’s take a closer look at “What’s Working” in Rick and Mike’s pre-launch.

“We knew we had to do something different, so Mike came up with the idea of this survey:

“If you remember,” Rick continued, “Matt Smith talked about this at our June Mastermind Meeting in San Diego. I just didn’t know how to make it work, but my business partner, Mike Westderdal did, fortunately.

“I knew as soon as I saw it, it was going to do the trick. Those that emailed would be excited because they were sending their customers to something different with great content.

“I knew affiliates that were on the fence would change their mind and email because they were sending their customers to something different with great content.

“And I knew affiliates that were watching us from the corner of their eye, the survey would snap their necks and they would be drawn into what we were doing. They would be wondering, ‘what are these guys doing next?’

Thanks Rick, great work.

And this is just the beginning.

The real fun starts next week during your launch.

Looking forward to more great results,

Craig Ballantyne

PS – Rick will be at our ETR Traffic and Conversion seminar…

…on Saturday, October 20th. He’ll be giving a short, yet invaluable presentation on Affiliate Recruitment. You don’t want to miss it.

Here’s your last chance to grab a seat at this event:

Reserve your seat here

We’ll send you home with a proven blueprint for building a
$100,000 online business in just 12 months.

PPS – This blueprint worked for…

…one of our other guest speakers, Mike Whitfield.

PPPS – But the best part?

Watching Matt Smith work his business-building magic in a
live hot seat session.