You think you know funnel hacking?

You think you’re a #FullStackMarketer?

You ain’t seen nothing yet.

Today, we go old-school.

Yep, we’re going all the way back to the 1990s…

And 1981…

And the 1920s…

To deliver you the #truth about online marketing.

You see, I recently interviewed marketing legend Brian Kurtz about direct-response marketing and his experiences working with Marty Edelston at Boardroom, Inc. back in the ’80s and ’90s.

Brian truly is a legend. In fact, Early To Rise once gave Brian a Lifetime Achievement Award, and ETR and Boardroom also partnered on a Breakthrough Advertising-related product back in 2004, so we have quite a history.

On our call, the “old dinosaur,” as Brian calls himself, talked about list segmentation and funnel hacking… in the 1990s.

Listen to his old-school funnel-hacking secrets on our podcast here

This is an excellent education in marketing.

Brian reveals the history of what’s working now, why we use these methods, and how these methods are timeless.

It’s all because ‘what works’ is based on human psychology… something that has hardly changed over the centuries since the first humans replied to Satan’s direct-response ad in the Garden of Eden.

And even though that was slightly (only slightly) ahead of Brian’s time, the lessons from marketing history will make you a LOT of money in the future.

Listen to his old-school funnel-hacking secrets on our podcast here

Happy New Year my friend,

Craig Ballantyne

PS – Off to New Orleans on Tuesday

…for two events.

First, my Perfect Life Workshop event. This is how you 100X your life. If you’re interested in a future small-group life-changing session with me, watch the short video and fill out the quick application at

Second, our big Info Mastermind event, with over 50 of our best Mastermind clients, funnel hackers, copywriters, and Facebook ad buyers. There’s still time for you to join us.

Watch the cool video Bedros made for you here

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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