The Glorious Schizophrenic Website Tool — WordPress

Your Website Made Simple

By Jason Holland

By reading ETR, you’ve already learned that designing a website doesn’t require hiring a Web designer and spending big bucks on software. Plenty of free or inexpensive tools and easy-to-use programs (yes, just about anyone can build a site with them) are available.

And in her article today, Sandi Krakowski, a new contributor to ETR, highlights one of the best.


“The way to get started is to quit talking and begin doing.”

Walt Disney

One of the easiest and most affordable ways to manage website content is with WordPress.

But there’s a side to this software that many people miss. They think it’s primarily a blogging tool.

In fact, more than 8.5 percent of all sites on the Internet, including eBay, are now in WordPress. So is the Early to Rise website. (They wisely made the switch a few months ago.)

You see, WordPress has a split personality. It’s like a marriage between an engineer and a techno glam rocker. Opposites to the extreme. But that’s what makes it ideal for all business websites — including mine, by the way. I used it to build my entire 7-figure business.

With WordPress, there is no reason not to have a beautiful website — that also has enough “juice” to keep your business growing.

In the past, we had two choices when it came to building a website.

1. We could hire a (usually overpriced) Web designer to do it. Then, if we wanted to update our site, change the copy, or do anything else to it — we’d have to pay him to do that too.

2. Or… we could learn Dreamweaver and do it ourselves. But if you are like me, looking at HTML is like translating hieroglyphics. The more I tried to learn it, the more confused I became.

I recently heard of an expert copywriter who is encouraging up-and-coming copywriters to learn Dreamweaver. His thinking is that this will add to their skills and help them build a better portfolio of samples to show potential clients. I about blew a head gasket. “Sure,” I thought, ” confuse them with that technical monster and they’ll quit the copywriting business altogether!”

You do NOT need to learn Dreamweaver, nor do you have to hire a Web designer to have a profitable business online.

WordPress allows you to edit your pages, create perfectly aligned tables, lay out your images and videos in just the right spot — and you don’t need to know one single thing about coding or HTML. It’s wonderful!

One of the most exciting things about running a WordPress site is exploring its flexibility. Every day, a new “plug-in” or feature is added to help you create a site that functions the way you need it to.

Plug-ins are like attachments on a vacuum. They allow you to do things quickly that might otherwise take a long time. For example, since discovering the back-link and smart-link capabilities that WordPress can give me with a plug-in (that takes seconds to install), I’ve been able to automatically move hours of billable work to someone else.

Another thing you’ll love about WordPress is that it connects you to all the major search engines and social media sites in seconds — and makes it possible for you to compete for website traffic with much more experienced business owners. (Many of the students who’ve taken my WordPress classes ended up on page one of Google’s search results in less than 7 days!)

So don’t get stuck in the “I have to know it all” mindset before you begin to build your business site. Michael Masterson’s Ready, FIRE, Aim approach is the way to do it — and WordPress makes it easy.

Take the plunge today by getting WordPress from a hosting provider, which I prefer over the version found at

Most important: Have fun with it!

And if you feel like you still need help bringing your website into the profit zone FAST, I’d love to meet you personally in one of my classes.

[Ed. Note:Sandi Krakowski has been working online for the last 14 years, building 11 businesses, all with 6- and 7-figure profits. She’s personally made more than $28 million for her clients in the last 5 years through copywriting and marketing.

Thousands have taken Sandi’s “WordPress for the Business Owner” classes, where she simplifies the technical aspects of WordPress and makes it easier to use, understand, and profit from quickly. In an Exclusive ETR Client WordPress Classcoming up July 8 & July 15 — she will teach you how to apply the ETR “Ready, Fire, Aim” business model in a WordPress environment. We highly recommend that you grab a spot before it’s completely full! Enroll now and save $360!

And if you don’t yet have your own Internet business… and have no idea how to get started… check out ETR’s 5 Days in July Internet Business Building Conference. The ETR team will walk you through the whole process, step by step — from choosing the products you should sell to building your customer base through e-mail, pay-per-click ads, and search engine optimization.]

  • Maria Perez

    I am a graphic designer and a developer and I disagree with Sandi. If you want ANY presence on the web, you NEED to understand HTML. I am not saying to go to college and get a degree, but basic HTML is very important ESPECIALLY if you are planning on developing your own website in WordPress. WordPress is a tool, it does not make miracles. Another thing, you DO need a graphic designer if you want a website well done. There are too many people out there who believe because they know some photoshop they are designers. No. That’s how unappealing websites show up all over the web. No. If you are serious about your website, do yourself a favor, hire a designer/developer, no matter what these people say.

  • Dave

    While I agree that WordPress is a great tool, being in the business has proven that it still isn’t enough. There are so many ‘ugly’ websites out there and it’s due to this mentality.

    When dealing with template-based software, there still has to be an understanding of code/html/php/design. How does one get their logo in the header? Edits to the footer? Change color schemes?

    The admin area of WordPress only controls the interior or content. Unfortunately, most people won’t read your content, regardless of quality, if the site is unorganized or looks like a child put it together.

  • CDL

    I say *start at home*… This web site (early to rise)is one of the worst I’ve tried to look at–it takes *EONS* to download. What kind of bloat-ware is on it??? Good info, but who is going to wait around to see it???

  • Harry

    Again, Sandi’s points are true-generally speaking- but personally I found that setting up WP is easy in the beginning, but as you move along, and want to do “more”, it gets downright difficult, and if you don’t know the basics of HTML, and other things such as FTP, you are going to get disappointed. But here’s something I would like to bring up, there are other ways to do this, for example template based CMS type websites, and frankly I think they work better than WP in this regard(overall quality of the site), however, I’ve been told they will not rank high as easily as WP sites? Ranking, at the end of the day, is still pretty important if the marketing is based on that, so then I guess WP would be the way to go.

  • WordPress one of best tools for me. I use wordpress for 2 years and design beautiful skins or theme for everybody. powerful system

  • I just love using wordpress. It simplifies my outsourcing efforts to “zero” because most of the tools required for a website to run properly can be found as plugins today and helps to make wordpress fun to use. You don’t need to hire a coder, webdesigner or programmer anymore when you have wordpress, they have thousands of themes to choose from. I have taken Sandi’s wordpress training and I must say, she really knows her stuff when it comes to putting up a wordpress site in less than an hour.

  • Joan Bass

    @ Josephine,

    I bet your websites look like this one:

    very ugly. Yes, you need a designer. It really upsets me those people who, because they know some photoshop, call themselves “designers”. Suuuuure…

  • J.P.

    Ha! I’m a web designer/programmer and this reminds me of the manufacturing company I pitched to who had no web presence at all. My quote? $3k for a WordPress site with custom graphics and I threw in training for free in order to get a large company under my belt.

    But the accountant had a son-in-law who took a class in college and blah, blah, blah… 3 months later they had a site that looked liked crap. Really amateurish graphics, etc. and they had to hire me anyway.

    Sure WordPress is a great tool.. but most people just aren’t adept enough to know how to utilize widgets, posts, pages, slugs, trackbacks and css. Leave the design to the pros please.