I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't.
Friday, July 30, 2010
I want to tell you about something a lot of people would find really boring... Until you had to live without it. It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink!
Thursday, July 29, 2010
A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.
Wednesday, July 28, 2010
“The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.” J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to [...]
Tuesday, July 27, 2010
Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.
At Early to Rise we wake you up every day by giving you inspiration and practical advice on how to accomplish your goals.
Whether you want to start your own business, become CEO of the business you work for, achieve your most treasured personal goals, or increase your wealth… we will be here bright and early to help you!
Sign up to receive our daily issues, and you will see — immediately and clearly — that Early to Rise is not like any information service you have run into in the past. It is not self-help. It’s us helping you.
We search out the most interesting leaders in these areas, and we bring them to you — up close and personal.
Our goal is to provide you with specific, actionable strategies to accomplish all your goals, one day at a time, with the confidence of knowing you are following the advice of true experts — men and women who have done it before.
Early to Rise was founded in 1999 as an informal weekly e-mail that Michael Masterson sent to a handful of his clients and proteges. The idea was to help them succeed by giving them shortcuts based on his 40-plus years as an entrepreneur and consultant.
Michael started his first business when he was 11 years old. In the decades since then, he's started dozens more... public and private... local and international... retail, wholesale, and direct mail.
Most of the businesses he started became multimillion-dollar operations. Many had sales in excess of $10 million. Several exceeded the $50 million mark. One went to $135 million. And another is just over $300 million.
Michael "retired" for the first time in 1989, when he was 39 years old. But his interest in business and direct marketing lured him back into consulting. In 2000, he retired again -- semi-retired, that is. He trimmed down his client list, and began spending at least half of his time writing.
All of his books have sold well. Several became Wall Street Journal, New York Times, and Amazon.com bestsellers. Those include Changing the Channel: 12 Easy Ways to Make Millions for Your Business (with MaryEllen Tribby); Ready, Fire, Aim: Zero to $100 Million in No Time Flat; Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire; Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads… and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire.
Michael likes writing for ETR because it gives him the chance to write not just about business but also about his other interests -- reading, goal setting, marketing, copywriting, real estate, personal investing, and living a rich, purposeful life.
Fri, Jul 30, 2010
I want to tell you about something a lot of people would find really boring... Until you had to live without it. It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink!
Thu, Jul 29, 2010
A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.
Wed, Jul 28, 2010
“The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.” J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to [...]
Tue, Jul 27, 2010
Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.
Mon, Jul 26, 2010
Many marketers called the commercial "brilliant," "effective," and even "inspirational." I say it took the easy way out. You know the one I'm talking about -- the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father's voice asks him what he'd learned, blah, blah, blah...
Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing.
The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express your [...]
Saturday, July 31, 2010
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