Motivation

Saturday, July 31, 2010

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I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't.

5 Days’ Superstars

Friday, July 30, 2010

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I want to tell you about something a lot of people would find really boring... Until you had to live without it. It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink!

The Death of Direct Mail

Thursday, July 29, 2010

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A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.

Pop Quiz!

Wednesday, July 28, 2010

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“The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.” J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to [...]

What Jim Brown Knows

Tuesday, July 27, 2010

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Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.

5 Days’ Superstars

Fri, Jul 30, 2010

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I want to tell you about something a lot of people would find really boring... Until you had to live without it. It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink!

The Death of Direct Mail

Thu, Jul 29, 2010

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A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.

Pop Quiz!

Wed, Jul 28, 2010

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“The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.” J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to [...]

What Jim Brown Knows

Tue, Jul 27, 2010

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Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.

What Are Your Core Values?

Mon, Jul 26, 2010

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Many marketers called the commercial "brilliant," "effective," and even "inspirational." I say it took the easy way out. You know the one I'm talking about -- the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father's voice asks him what he'd learned, blah, blah, blah...

Fast Responders, Get it For FREE Thu, Jul 22, 2010
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Building Your List Wed, Jul 21, 2010
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Building Your List Tue, Jul 20, 2010
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Referrals Mon, Jul 19, 2010
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Underneath the Mango Tree Thu, Jul 15, 2010
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