Read Jason Holland's previous newsletter articles below:
Your marketing team has looked at your products and has developed a plan for getting those products in front of your prospects. Part of that plan might include creative tasks like coming up with innovative copy approaches or design layouts. But don’t let the “fun” stuff take precedence over the plan’s real purpose: making a profit! According [...]
By Jason Holland | Thu, Jun 9, 2011
Looking for material that you can use for your e-books and other information products? Looking for a quality book – one you don’t have to write – that you can sell outright and keep all the profits? Check out the public domain. “Public domain” is an umbrella term for printed works with content that was never [...]
By Jason Holland | Mon, May 23, 2011
When it comes to running an online business, most entrepreneurs do it with a website full of text – interesting/useful information combined with ad copy. But as we’ve seen recently, video is coming of age online. And it can be a great way to: Provide your customers with great content (in a way most of your competitors [...]
By Jason Holland | Wed, May 4, 2011
You'll end up with a tested, proven, rock-solid blueprint for creating your own info-marketing business. One that will generate profits for you, even while you sleep!
By Jason Holland | Thu, Apr 28, 2011
On May 27, 1933 – in the heart of the Great Depression – a crowd of more than 30,000 people stood in line to get into the “Century of Progress” World’s Fair, held in Chicago, IL. Over the next 24 months, 39,052,236 people would attend the fair. To put that in perspective, the entire US population [...]
By Jason Holland | Fri, Apr 22, 2011
Biding your time until your "dream" job falls in your lap is a recipe for disappointment.
By Jason Holland | Wed, Apr 6, 2011
Say what you will about theme parks. (Too expensive! Too cheesy and artificial!) But they do get at least one thing right. They bend over backward to make the customer experience as good as it can possibly be. Take visitors with young kids, for example. Here are a few conveniences I noticed on a recent trip to [...]
By Jason Holland | Fri, Mar 25, 2011
“I’ll build your website – only $895! Call 800-XXX-XXXX!” No, that wasn’t the copy for a pay-per-click ad or a posting on a freelance job site. It was a “bandit” sign in a highway divider down the street from my house. At ETR, we embrace multi-channel marketing, but the clueless fellow who’s advertising his Web design services with [...]
By Jason Holland | Wed, Mar 9, 2011
Brian Edmondson jokes that he never made as much money as he does now as a “couch potato.” But it’s not too far from the truth. He’s made as much as $40,627 in a single week in his online business. And he wasn’t working his tail off. He always had time for things like long lunches with [...]
By Jason Holland | Tue, Mar 8, 2011
Those who knew Brian Edmondson eight or nine years ago are probably the ones most shocked by his success. He was laid off from a Wall Street job soon after the 9/11 tragedy. He started a string of failed business ventures, including a grocery store in Florida. He was in the management training program (not all [...]
By Jason Holland | Thu, Jun 16, 2011
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