Agh! I almost started hyperventilating when I heard my coaching client’s plan. “Please, please, PLEASE do not do this“, I said.

She wanted to start her first online business as a membership site (NEVER do this!) offering dozens of types of products (NEVER spread yourself thin).

This will never, ever, ever work.

You need to deliver ONE specific solution to one specific marketplace and then build up.

You need to do it this way so that you can make a specific offer to the market. That’s how you sell. Trust me.

So we need to get you to focus on ONE big idea.

If you haven’t already, you must read my The BIG Idea Formula article here:

Get Your Big Idea

Next, you need to focus that big idea so you can go DEEP into the market.

I’ll show you how tomorrow.

Keep on pushing for your big idea,

Craig Ballantyne
PS – Still need more help with your Big Idea?

Then join Bedros Keuilian and I at our next Big Idea 1-Day Mastermind. It will be held in Orange County, California, on Friday, April 4th. Just email to reserve your spot.

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to with the subject line "Millionaire".