Agh! I almost started hyperventilating when I heard my coaching client’s plan. “Please, please, PLEASE do not do this“, I said.

She wanted to start her first online business as a membership site (NEVER do this!) offering dozens of types of products (NEVER spread yourself thin).

This will never, ever, ever work.

You need to deliver ONE specific solution to one specific marketplace and then build up.

You need to do it this way so that you can make a specific offer to the market. That’s how you sell. Trust me.

So we need to get you to focus on ONE big idea.

If you haven’t already, you must read my The BIG Idea Formula article here:

Get Your Big Idea

Next, you need to focus that big idea so you can go DEEP into the market.

I’ll show you how tomorrow.

Keep on pushing for your big idea,

Craig Ballantyne
PS – Still need more help with your Big Idea?

Then join Bedros Keuilian and I at our next Big Idea 1-Day Mastermind. It will be held in Orange County, California, on Friday, April 4th. Just email to reserve your spot.

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

Share This