When writing or reviewing long marketing copy, you’ve got to get to the point where you find yourself thinking, “Yes! This is good! This is really, really good!”

I call it the Eureka Moment.

It’s the moment when you are so sold by the copy that you want to buy the product — even though you already have it. Even though you may have created it!

The Eureka Moment may seem like a high bar to set. But I have to tell you… I’ve never seen a breakthrough package that didn’t have one.


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“I would certainly recommend it to others.”

“Before I came to ETR’s Info-Marketing Bootcamp, I’d been a student of marketing for many years and had used many of the principles taught there successfully in the past. So I was on the edge, waffling as to whether or not to come, thinking that much of what I would hear would be redundant.

“It was a difficult decision, but in the end I decided to come. I knew from prior experience that I would hear maybe one or two nuggets of wisdom that might make a big difference to me in the future.

“The speakers blew me away. As I expected, I had heard much of the content before. But in each and every presentation there were a couple of nuggets that were very valuable to me.

“It was a good decision to come, and I’m glad I did. I would certainly recommend it to others.”

Garry Gladstone
Incline Village, NV

[Ed. Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]

Mark Morgan Ford

Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Wealth Builders Club. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.

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