Last year at our September Mastermind, my business and Mastermind partner, Bedros Keuilian taught our group an incredible system.

It showed us how he got a ton of sales, and over 60% were from people that had NEVER, ever bought a product from him before, even though they had been on his list a long time.

His conclusion, “Everyone is a buyer.

You just have to make the right offer.

(Interested in our next mastermind on Wed, Sept. 11th in Las Vegas? Just email
Back to selling…

Recently I’ve been helping another one of my elite private coaching members sell more of his product.

My client wrote...

We have 25,000 people on my list but only 7,000 are customers…what would be the best way to put together some promotions for non-buyers?

1) First, adding a set of valuable bonuses to the current package for a limited time period is best. Do a classic 3-day promotion to your list.

Use the stats you get from the 3-day promo to recruit affiliates to send the same emails – so make sure to create your own Internet Moneyball system.

2) Another option is that you could also do a trial offer. I’d make it available for 21 days at 33% of the regular price, and then the remainder is paid in 21 days.

3) You should do a video for each of the major problems that your product solves.

I’d suggest the top 3 problems and then…

  •     Cover how your product is the solution.
  •     Provide social proof from the testimonials you have.
  •     And walk through what they get. People always wonder what they get…even when you write it out.
  •     Then finish with your big, bold GUARANTEE. Remind them of the risk reversal…that they have nothing to lose.

Let me know how it goes,

Craig Ballantyne
PS – One of my most popular…

…and helpful money making emails ever was the:

Internet Moneyball System

I created. Go back and read that plan on how to create the perfect system for your affiliates to promote your product and send you customers for life!

You’ll discover how to be “The Wolf” of your niche. <= Very important.

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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