How To Create Your Product
I can’t believe this guy made me work from 8am to 10pm.
On a Saturday, no less.
But that’s what my buddy and business partner, Bedros Keuilian, had me do this past Saturday at Fitness Business Summit. I first spoke at 9am Saturday, and then after refining my 2nd presentation all-day, I spoke again at 9pm.
It was fantastic and one of my favorite workdays ever.
Still, I want to get back at him.
And so he’s doing all the work today, with this article called:
“How to Create Your Internet Product
By Bedros Keuilian
The days of only helping people in your community are long gone.
The world is your oyster, as they saying goes.
If you’re an expert with a unique idea that helps people then you can make much more of an impact globally today, than any other time in history.
And your vehicle for doing that is through an online information product that can literally reach anyone, anywhere. Pretty powerful, when you think about it… and a great way to make a lot more money for yourself.
So what makes a great online information product and how do you sell it to the masses?
Step 1. What problem will your product solve?
This is the first things you’ve got to figure out.
People are looking for solutions to problems – that’s what makes a great info product. The better and more specific your solution, the faster and bigger your success will be.
Step 2.What’s your “hook”?
The hook is the thing that makes your product unique and different than other product that claims to offer the same solution.
Your hook, or your BIG IDEA, as my pal Craig Ballantyne like to call it is going to be 90% of the foundation for your sales copy, so it’s kinda important that you nail it.
Step 3. How will you deliver the information (Ebook, physical book, online videos, DVDs, membership site or software)?
If you’re creating a workout program, then you’re better off making it follow along videos. The ebook is dead (for workouts). However, if you’re creating a diet program, recipes, or nutrition product then ebooks work just fine.
How you deliver your program has a LOT to do with whether or not it will get used… if you’ll get a lot of refunds… and if you’ll have repeat buyers of your future products.
Step 4. Traffic. Where should you buy online traffic from?
Facebook, Google, Bing and YouTube are great sources of traffic, but ONLY if your ads and sales page convert – otherwise you’re going to lose your shirt with a quickness.
Of course buying traffic isn’t the ONLY way to get leads and customers…
…there are already people who have your customers on their email lists… affiliates and joint venture partners are probably the fastest way to go from zero to hero. But finding the right affiliates, making them the right offer and making sure your product converts for them is critical if you want them to support you in launching your product.
Step 5.Up-sells. Create your three up-sell offers.
The best up-sells compliment your product by making it easier to use, they deliver better/faster results, they make your product done-for-you (if possible), and they give your customers more variety.
Like I said, if you’re good at what you do (workouts, nutrition, recipes) and have an idea for an online information product then these are the steps for you to follow to turn your idea into an online info product.
Craig and I can help you create and and marketing your product online
Now if you’d like me and Craig Ballantyne to help you flush out your product, help you create your hook, your marketing funnel as well as your sales copy and show you how to create your product quickly then you should join us for a 1-day mastermind on April 4th in Newport Beach, California.
Craig and I are going to give you a rock solid blueprint for creating and launching your info product in less than 60 days, just like we have done with dozens of other experts now making over $100K per year.
As you know these one day masterminds sell out fast…
There are only three spots remaining for the April 4th one day mastermind so if you’d like to be there, and if you’d like to get 50% off the $1997 registration fee for this mastermind, then reach out to Joan at Joan@Keuilian.com today and let her know you want to join Craig and I on April 4th and she’ll get you squared away.
Committed to your success,
P.S. Since space is very limited for these private one day masterminds, we’re taking it first come, first serve. So email Joan now at Joan@Keuilian.com