I’m not an expert in stocks, but I have been involved with stock market publications and stock market gurus for more than 25 years. During that time, I’ve met a lot of characters – some brilliant men without a trace of honesty and some honest men without a trace of intelligence.

I’ve seen investors (including myself) swindled, bamboozled, conned, and just plain charmed.

I’ve seen a lot. And though I have never attempted to figure out the stock market or how to get the better of it, I now have an idea of what works and what doesn’t.

Three caveats, in particular, have come to make sense to me:

1. Don’t put too much money in any one recommendation. By limiting each investment, you’ll never get hurt so badly that you won’t be able to keep going.

2. Never invest in something just because you like the story behind it. A story, by its very nature, is meant to dramatize, not to inform.

3. Don’t leave money in an investment after it turns south. I have many good investment-expert friends who will tell me I’m wrong about this one – but in my experience, when a business starts to fail it will almost always continue in that direction. When it comes to investing in your own business, you know enough about it that you might be able to do something extraordinary to turn things around. But when it comes to other people’s businesses… their success or failure is completely out of your control.

[Ed. Note: One last thing to keep in mind when deciding where and how to invest: Most so-called “Wall Street” experts usually don’t know a solid investment from a hole in the ground. Now’s your chance to declare your financial independence from the stream of Wall Street mis-advice and gloom and doom. Set yourself free by taking 5 minutes to read our free report here.] [Ed. Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]

Mark Morgan Ford

Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Wealth Builders Club. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.