Harsh Truth QnA About Selling and Value

Off to Miami this weekend for some Heat games, some fancy restaurants, and of course, awesome workouts. But before I go, time for a Rapid Fire QnA session with some of your best questions posted on SuccessQnA.com.
By the way, as much as I’ll have a ton of luxurious fun in Miami, doing my morning Facebook QnA sessions is always a big highlight in my day. So keep on popping by and asking for help!
Question: How important do you think masterminds are to success? And, how do you find the best one for you? – Deb Munoz-Chacon

Deb, they are absolutely essential. Find where the best are in your industry and go there. Getting a coach and mastermind group is the #1 factor to success outside of your personal characteristics (grit, talent, etc.)

Where to start? With this one. Apply here.

Q: I recently read on your www.EarlytoRise.com website :”My own research suggests that, with a few exceptions, blogs are one of the WORST platforms for selling your own e-books and other information products…” I’m sure every reader of this article would love to know the more useful expansion of this phrase. If blogs don’t sell ebooks, what DOES sell information products? – Steve


That’s true. A blog isn’t a place to make money. It’s a great place to build a list though, and that will come in handy when selling.
The best ways to sell info products are, in order:
1) Paid advertising (Google, FB, display ads, etc.)
2) Through your email list (which a blog will help build, of course)
3) Through the help of affiliates
If you only rely on #3, you’ll never have a real business that you control. But if you can conquer paid advertising, everything else will take care of itself.
Question: Hey Craig, my girlfriend wants to know what the best strategies are for making a career change when you’re not happy with what you’re doing, but don’t quite know what you want to do? Thanks! – Scott Colby

Scott – Buy her a copy of, “So Good They Can’t Ignore You” by Cal Newport.

Question: What is the number one common habit/ritual in all successful people? – Imran Patel

Imran – It is grit, otherwise known as perseverance. Also important is delayed gratification. Finally, having a mentor/hiring a coach was one of the biggest – and best – decisions I made back when I was building my business from 6-figures to 7-figures.

Question: Hi, what is your favorite trick to combat procrastination? – Ivan Sokolov

Ivan – Wake up. Go to work. Immediately. The end. Read this

Question: What are other ways you would test a market? Other than Facebook ads I meant. – Danavir Sarria

Danavir, great question.

1) Connect with others in the market. Get them to promote your product.
2) Build a list…of 100 people with interests in your market…offer the product cheap.
If those fail to produce sales, then you need to fix your sales message (in most cases, it’s the product copy, not the product content).

Q: Hi Craig. What is the first thing you do in the a.m as a part of your daily business routine. This is if course after you’ve taken care of Mother Nature is taken care of. – Uli Rabeiro

Big thinking – and then I get right to work, as I mentioned to Ivan. Discover more info about my Big Thinking sessions here:


Q: Hi Craig- Happy New year, first of all. When I meet people in professional seminars and then try to network with them, most, if not all, generally do not respond back. Now, I know that’s as vague as things could be, but what is the best way to network? By the way, I am a lawyer and am trying to build strong network in my fraternity. – Prabel Goel

You need to be a person of value, and you need to be able to prove that.

What is the #1 issue that you could help most of these people with?
Find a way to solve their problem, create a business card that says you are an expert in solving this problem, and give those away to the right people when you meet them. Invoke their curiosity.
Right now people either don’t see value in what you are doing, or don’t see value in working with you. Sorry if that’s harsh, but it’s true. Change their opinion by proving your worth.

Q: Howdy, Craig! Is there anything you do differently when you REALLY don’t want to get up and after it on a particular day? – Chip Franks

I literally do not have those days.

I wish I didn’t have to sleep.
I don’t want days to end and I can’t wait for the next one to begin!

Keep on pushing on and you can have a life like this, too.
Next question,
Craig Ballantyne
“Try not to become a man of success but rather try to become a man of value.” – Albert Einstein