Free gift swaps are a great way to build your email list.

Here’s how to set-up a free giveaway to increase your list  by 10%.

Step #1 – Partner with 3 other (no more, no less) people in your industry.

Step #2 Each person gives away a non-competing offer. For example, in this free giftingz giveaway that I did last year, we  had a fat loss offer (Roman), a muscle-building offer (Vince), a bodyweight program (me), and a nutrition gift (Dave Ruel).

Step #3 Set up a cool page like the one Vince put together with all the offers on it.

Step 4 Get everyone to agree to mail to the offer during a 2-3 day period.

Step #4b – ???

Step #5 – Profit. (Yes, that was for you, South Park Fans.)

Here are a couple of screenshots from the free giveaway page Vince had created.

It’s simple and easy to set up, and helps you build your list of prospects fast while creating goodwill with your readers.

Here are some live examples (courtesy of Virtual Mastermind superstar, Rick Kaselj):

Free gifts rule,

Craig Ballantyne

“99 percent of success is execution. 99 percent of execution is good marketing. 99 percent of good marketing is empathy. You have to  know your audience.” – Will Dean, co-founder, Tough Mudder

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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