QnA on Expectations

I’m down in Austin, Texas today, meeting with Joel Marionz, Ryan Deiss, and a few other folks at a private Mastermind set up by Joel.

I can’t stress enough how important it is for you to belong to a Mastermind Group. I don’t know of any successful information marketers that are doing it all by themselves. Everyone needs a mentor and everyone needs support.

At our meeting, I’ll be asking Ryan a few interesting questions. But in today’s email, I have a few great questions from you.

By the way, if you want to ask a question, just post yours anywhere on the blog here and I’ll get to it:

=> http://www.InternetIndependence.com

Question: I hope you can give me some insight on something. I have been studying fitness and nutrition for about 3 years now and I feel I have knowledge that people in a specific market need.
I don’t yet have a website or product but have been working on ideas.

I am not yet a certified personal trainer but want to start in the internet marketing business. Can you give me some direction on what my first step should be? – Chris

Answer: That’s a good question, and one I get on a regular basis. I believe there is a great opportunity for you – as an affiliate.

Without experience or success stories, you certainly can’t claim to be an expert.

HOWEVER, if I were in your position, I’d start up a blog where I became a “roving reporter” in the industry.

I’d choose a niche, either fat loss diets or fat burning workouts, and then I’d buy the products in that niche and use them. I’d write reviews of the products, I’d do interviews with the experts, and I’d feature articles about the success stories of people who have used the products.

That’s how I’d make the most of your current situation. You could do video or written content, and you’ll want to go back and re-read ALL of Rick Porter’s articles on my site. You’ll find them in this category:

=> http://internetindependence.com/category/traffic

Question: Speaking of failed expectations, how do you deal with it? For example you hoped to make x number of sales but it turns out that you didn’t make even 10%, 20% or 50% of this.

Answer: Well, the first thing we need is perspective.

I’m not saying you don’t have the right perspective, but I have no doubt that someone reading this email takes failure too hard, and beats themselves up over it.

We can’t do that.

At the end of the day, we have to remember we have the easiest lives in the history of civilization – better than Kings and Queens of the 18th Century. So always be thankful for what you do have, even if it’s not ALL that you want to have.

Second, the proper perspective means measuring your progress properly.

Happy people measure their progress against the PAST, not against perfection.

Are you improving?

That is what matters.

So just make sure you keep everything in the proper perspective.

Now onto the tactical level of what you need to do.

It’s very simple.

You’ve simply done a real-world grade 10 science experiment.

You tested some variables.

You got some results.

Look at your observations. What do they suggest?

Can you see what worked? If yes, do more of that.

Can you see what didn’t work? If yes, do less of that.

For your next experiment, you identify the variables you should change – which should be clear if you study the fundamentals of information marketing.

Then you repeat the experiment.

You gather more information.

You identify cause and effect.

You test and you track and you tweak.

You realize that this never ends – unless you quit.

For more inspiration, I recommend the 2nd best motivational speech of all time (behind only that of Matt Foley).

You’ll find this speech in the legendary film, “Billy Madison”.

“Whoa whoa whoa, Miss Lippy. The part of the story I don’t like is that the little boy gave up looking for Happy after an hour.

He didn’t put posters up or anything, he just sat on the porch like a goon and waited. That little boy’s gotta think ‘You got a pet. You got a responsibility.’ If your dog gets lost you don’t look for an hour then call it quits. You get your butt out there and you find that freaking dog.”

Wise words,

Craig Ballantyne

  • Hi Craig,

    I hope that you are having a great morning. Thank you for another great post. I love your content and have been following your blogs and programs for almost 2 years now.

    If you don’t mind, I’d love to take you up on your offer to ask you a question.

    In this post, you recommend participating in a mastermind group. I’d love to find a group to join, and/or invest in personal business coaching. Like most of your readers, I’m in the fitness industry and I do pretty well with my training even working for a local gym.

    However, I’d like to expand my services outside of the gym, but need assistance putting it all together.

    My question is: Could you recommend a mastermind group or business coach that specializes in branding? I invest money in my body through private training (I have a trainer myself!), and now I want to invest in my business.

    Any recommendations would be greatly appreciated.

    And again, thank you so much for all of your content. It’s helped so much!

    Best regards,


    • Anonymous

      Hi Sirena,

      First, you do not want a mastermind that shows you how to do branding. Branding is not something you can measure.

      You want to learn direct marketing.

      I run a fitness mastermind. If you would like more information, please email lesa at turbulencetraininghelp@gmail.com for more info. It is a $1200 per month commitment.

      Otherwise, look for people who share your interests and goals and start one yourself.

      Finally, get the book, “Direct Marketing” by Dan Kennedy.

  • A friend of mine (wink wink) lets call him Clark Kent

    Dear Craig,

    A person I know very very well has a blog with an opt-in page but he has not yet started to promote it.

    He also created a digital audio product along with a pdf with some great bonuses.

    But he is maxed out on his budget and does not have enough money to invest on facebook ads or PPC but he does have 3000 call to action direct response business cards directed at women with the instruction to visit a said opt in page with a video and get their free gift.

    He has not been active on Facebook or twitter or any social media so he does not have a list or raving fans yet.

    What should this person in this situation with a maxed out budget and an empty stomach do in order to start getting the word out to his target market and directed into his funnel and get them to want to purchase his first digital advice product and start making some money fast????

    • Anonymous

      Read everything on this website under the category of “Traffic”. There’s so much information there on getting traffic to a blog – and its all free.

  • You have mentioned a few times about the power of a mastermind group. How do you find one or start one.


    • Anonymous

      Jason, I run a fitness mastermind. If you would like more information, please email lesa at turbulencetraininghelp@gmail.com for more info. It is a $1200 per month commitment.

      Otherwise, look for people who share your interests and goals and start one yourself.

  • Thanks for the reply Craig, I really appreciate it.

    I’m going to take your advice and purchase the Dan Kennedy book. Thanks for the recommendation!