Joel is relentless. It was 4am when he and I began texting about his current launch. He was still up while I was just settling into start my work day. As usual, he was doggedly working around the clock to make money for his affiliates.

In the course of five minutes he sent me seven text messages describing how he and his BioTrust team had achieved a big conversion breakthrough that could also be applied to all of their product funnels. It would add several million dollars to his bottom line each year.

Joel is the hardest working guy I know. He works harder than me, Bedros, or Matt Smith. Hands down, NO ONE works harder.

And, not surprisingly, Joel is one of the wealthiest people I know.

Most importantly, he has mastered a complex skill, one that most online business owners procrastinate on learning and dance around with excuses like using Facebook, filming Youtube videos, etc.

The complex skill that has made Joel almost all of his money?

Copywriting.

Salesmanship in print.

It should be at the top of your Epic To Do List.

We must master complex skills if we want to get compensated above average. That’s why your focus must be on copywriting, not Facebooking. After all, any fool can Facebook, but few can really sell. So spend your time on what will set you apart from the masses.

“The world does not reward average people well, so you must be extraordinary.” – Ted Nicholas

This is your Epic To Do List no matter where you are in your business.

1) Learn to write your sales copy by following these steps:
a) Write out 30 benefit bullets
b) Write out 30 headlines
c) Choose your best headline
d) Write your 400-600 word lead
e) Do a copy logic review process (requires at least 3 other people)
f) Improve your headline and lead.
g) Fill in the rest of your copy
h) Have 4 people do a CUB process on your copy.
i) Improve your copy
j) Start testing FB ads and email drops to your copy.
h) Recruit affiliates and create JV relationships.

If you don’t know what a “Copy Logic” or what the “CUB” process is, just watch this video:

The Copy Logic and CUB Copy Secrets

(Thank you to Mark Ford, Mike Palmer, and others for coming up with these ground-breaking copywriting improvements. Using these two simple processes has made my businesses a LOT of money.)

Keep on pushing on,

Craig Ballantyne

PS – Ready to get more coaching and connections?

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See you on the inside.

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men’s Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he’ll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com