Don’t Stop Just When Things Are Getting Good
In a recent e-mail essay, Gary North asks one of the most important questions of my generation: How does an older person get time back on his side? The answer, Gary says, is to give up the will-o’-the-wisp known as the retirement syndrome. You can keep working if you have…
READ MOREThe Problems With Starting And Growing Any Business
“In the end, all business operations can be reduced to three words: people, product, and profits.” – Lee Iacocca (Iacocca: An Autobiography, 1984) When you start a business, you have three concerns — one conceptual, one financial, and one personal: 1. Is your business model viable? 2. Do you have…
READ MOREResist The Temptation To Do Less As You Do Better
A crow sat in a tree, doing nothing. A rabbit saw the crow and asked, “Can I also sit and do nothing?” “Sure,” the crow answered. So the rabbit sat on the ground below the crow and rested. A few minutes later, a fox appeared, jumped on the rabbit, and…
READ MOREOne Of The Greatest Success Secrets I Know
JG is a very successful direct marketer. His business has soared while most of his competitors have foundered. About six months ago, I gave him — free — a marketing idea that he since said made him “more than several million dollars.” Yesterday, he invited me to tour his facilities…
READ MOREMake Big Bucks As A Copywriter
Honing your success skills — in my humble opinion — is the smartest thing you can do for yourself. The economy is always changing, every businessman I know is working scared, and cutbacks and layoffs are toping the news. It’s one thing to have your stock market portfolio collapse, it’s…
READ MOREMethod Marketing
“We believe what we want to believe, what we like to believe, what suits our prejudices and fuels our passions” – Sydney J. Harris (“Lies Are Not Easily Put to Rest,” Clearing the Ground, 1986) If you know anything about acting, you’ve probably heard of Lee Strasberg and Konstantin Stanislavski.…
READ MOREDeveloping A Second Income
Dear Early to Rise Reader, As we move into what my bones tell me will be a major and long-term recession, prudent Early Risers are quickly moving towards developing second incomes. While you have to work hard and well to keep the job you have (by making yourself indispensable …
READ MOREAre You A Good Leader?
Forget about what the best-selling books say. There is only one way to determine whether you are a good leader: Ask yourself, “Do I get good people to work hard for me?” If the answer is “yes,” you are a good leader. It doesn’t matter if the way you do…
READ MORESuperstars: How Important Are They To Your Success?
AB, from England, writes: “A question: You talk about superstars. I have a couple of them already and need lots more. In your experience, how much of the business do you need to offer/share to keep them? Also, what are your ideas on motivating them to move up to the…
READ MOREThe Five Most Common Advertising Myths
It took me years and millions of dollars to disabuse myself from the following: 1. “The customer is interested in me, my product, or what I have to say.” * The customer doesn’t care about you. * The customer cares about himself. * If you talk about anything other than…
READ MOREDo You Pay Attention To Your Competition?
If you are successful — or plan to be –your competition is successful too. Being successful means being smart, quick, and hardworking. That’s you, but it’s also your competitors. So what better way to stay ahead of your game than to study what they do? Before taking on the Miami…
READ MOREHow To Make $90,000 (Or More!) Working Seasonally
“There can be no high civilization where there is not ample leisure.” – Henry Ward Beecher (Proverbs from Plymouth Pulpit, 1887) After 20 years of putting up with my amateurish Christmas lighting, KFF insisted on having our house done “properly” this time. She found a young man who would light…
READ MORE