How To Put Your Prospect In The Mood To Buy
To determine the best emotional context to use in order to reach your prospect, it’s useful to think in terms of opposites. And the way to do this is to ask yourself the following seven questions about your product: 1. AFFORDABLE OR EXPENSIVE? MMF told me a story that demonstrates…
PR is a Two-Way Street
“It is easier to add to a great reputation than to get it.” – Publilius Syrus (Moral Sayings, 1st century B.C.) If you play it smart, you can create a reputation for your business with PR that is bigger than you could possibly buy with advertising or word-of-mouth goodwill. A…
How To Make A Stagnant Profit Center Grow
“To most men, experience is like the stern lights of a ship, which illumine only the track it has passed.” – Samuel Taylor Coleridge (Table Talk, 1835) Test your CEO acumen: What do you do with a good but stagnant profit center? For several years now, sales have been the…
Turn Any Job Into A Lucrative Career
Dear Early to Rise Reader, MMF has mentioned in the past valuable skills you can master to earn an excellent second income. Copywriting and resume writing come to mind, for example. Today, I’m writing to tell you about something completely different. It’s a way for you to make very good…
Body Language: Don’t Be Deaf To Shouting
Body language experts say the two most important clues to the way someone thinks of you are the way he positions his heart and his feet. Someone who likes you will tend to position his heart (i.e., his chest) toward your chest. So if your boss/colleague habitually stands and sits…
Peripatetic Managing: Does It Really Work?
Do you walk around the office? Some management experts think doing so is a critically important business skill. Others warn against it. In “Seven Habits of Highly Successful Executives,” Steven Covey makes suggestions for limiting and avoiding casual chats around the office. In Covey’s view, these are unnecessary and often…
Fear vs. “Comfort” Marketing
“No passion so effectually robs the mind of all its powers of acting and reasoning as fear.” – Edmund Burke (A Philosophical Inquiry into the Origin of Our Ideas of the Sublime and Beautiful, 1756) Direct-marketing gurus will tell you that people buy information products for one of two reasons:…
Brainstorming For Copy: Timing Is Critical
“Every action is an idea before it is an action, and perhaps a feeling before it is an idea, and every idea rests upon other ideas that have preceded it in time.” – Wallace Stegner (“A Capsule History of Conversation,” When the Bluebird Sings in the Lemonade Springs, 1991) Here’s…
Resume Dedicated
Dear Early to Rise Reader, I’m writing you a quick note this morning to tell you about what could be a very good way for you to make a significant part-time income, beginning almost immediately. It’s a pretty simple business that just about anyone can do … and the nice…
Use You Copywriting Skills To Get Great People To Work For You
If you are not using your best copywriting skills (and you should have copywriting skills!) in recruiting new employees, don’t complain if the ones you get tend toward the mediocre. Here are a few suggestions on making your “Help Wanted” ads work more strongly for you: 1. Write a great…
Let Your Best Customers Do What They Want: Buy More!
In most businesses, the 80/20 rule applies to just about everything — including the question “Who gives us our bottom line?” In other words, there is a good chance that fewer than 20% of your customers are giving you more than 80% of your profits. This is so because repeat…
Are You Sick Of Your Job? It Shows!
Almost everybody, no matter how smart, ambitious, energetic, etc., grows tired of his or her job at some point. Usually, the feeling passes after a while. Sometimes, it lingers. It’s not much fun to work when you lack passion — and in case you are in any doubt, it’s not…