How to Make the Price of Your Product Seem Cheap — Even If It’s Not
The typical aluminum-siding “package” we sold retailed at $2,600. That was a lot of money back in 1967, especially in the working-class neighborhoods we sold in. Like all good selling pitches, ours focused on the benefits first. We did a very good job helping our prospects imagine how much better,…
READ MOREThe 14 Characteristics of Successful People
“There are admirable potentialities in every human being. Believe in your strength and your youth. Learn to repeat endlessly to yourself, ‘It all depends on me.’” – Andre Gide According to productivity expert Jeffrey J. Mayer, successful people have 14 traits in common. They: 1. have a dream 2.…
READ MOREAn Alternative to Advertising
“Make your bargain before beginning to plow.” – Arab proverb Those who frown upon the practice say that if you lowball to get the first contract, you can never charge that client your regular rates — and you have just acquired a highly unprofitable piece of business. But…
READ MORETwo Facts About Advertising and One Truth About Copywriters
“I had a monumental idea this morning, but I didn’t like it.” – Samuel Goldwyn You relied on a one-trick pony, a copywriter who has had great success with a particular type of promotion — so much success that he insists on rewriting it for every one of his…
READ MORETo Readers Who Worry They May Never Succeed: Do You Need “The Mindset of a Champion”?
I believe you can have a mind full of doubts and worries and still succeed. I believe it’s possible to achieve amazing things in life with a frightened heart and a terrified mind. It’s more than a belief, actually. It’s certain knowledge. I know because I have always been full…
READ MOREAvoid This Common Mistake With Your Money-Back Guarantee
“Relationships of trust depend on our willingness to look not only to our own interests, but also the interests of others.” – Peter Farquharson The best guarantees are: * fair * generous * long-term * unconditional When any of these four elements is missing, sales are likely to suffer…
READ MOREBuild Your Personal Fortune From This Half-Billion-Dollar Secret
“How I like to be liked, and what I do to be liked!” – Charles Lamb (letter to Dorothy Wordsworth, January 8, 1821) Most of us, at least most of the time, don’t feel we are ever quite good enough, strong enough, pretty enough, or smart enough. We feel…
READ MOREHow to Use Free Bonuses to Increase Perceived Value
“I knew I’d been living in Berkeley too long when I saw a sign that said ‘Free Firewood’ and my first thought was ‘Who was Firewood and what did he do?’” – John Berger Remember the old Ginsu knife infomercials? Remember how the pitchmen would pile on the free bonuses…
READ MOREMarket Research – Quick, Easy, and Free
“If we knew what it was we were doing, it would not be called research, would it?” – Albert Einstein Once, I had to help a computer-leasing company figure out what to emphasize in its marketing. The company provided financing to computer buyers. They offered their financing through “resellers”…
READ MORESuccess Story – Beth Erickson
“There are two kinds of people, those who finish what they start and so on.” – Robert Byrne When Beth Erickson went to AWAI’s copywriting bootcamp two years ago, she, like most of the other student attendees, was struggling to get her new career started. She thought she knew what…
READ MOREGet Started Acquiring a Business Today
Dear Early To Rise subscriber, As a regular ETR reader you know that MMF’s four pillars of wealth-building are to: 1. Get your income up to at least $150,000 so you will be able to enjoy life and save a measly million for retirement. 2. Get yourself equity in…
READ MOREThe Hidden Weakness of Using Other People’s Money to Finance Your Growth
“Finance is the art of passing money from hand to hand until it finally disappears.” – Robert W. Sarnoff If you can sell stock in your company to finance your growth, some financial advisors would urge you do so. If you are creditworthy, bankers will tell you to borrow what…
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