The sales hits just keep on coming!

Today you’re getting a brand new killer copywriting tip from Mr. X, the BEST copywriter in our Info Mastermind group. 

It seems like every week he’s sharing these BIG nuggets of gold in our private Facebook group, helping other members go from zero to thousands of sales between Mastermind meetings.

That’s the power of the group. Enjoy! – CB 

Copy Tip: “The NEW Way Vs. the OLD Way”

By Mr. X

Here’s something powerful you can start sprinkling into your sales letters, VSL’s, and even your email copy…

I call it the “New Way vs. the Old Way.”

It’s really simple…All you do is talk about the OLD way of doing things and how the old way doesn’t work anymore. Tie the “old way” into some personal stories that the reader has probably gone through…

Then give them the NEW way that’s easier, faster, and produces better results. For example, if we’re talking about weight loss…

The OLD Way is:

  • Counting calories
  • Portion control
  • Eating less and exercising more
  • Lots of cardio
  • Hoping and praying to lose a pound or two per month

And the NEW (depending on your product):

  • Never count calories and eat until you’re satisfied
  • Never feel hungry for a single second
  • Exercise less than 10 minutes a day
  • Eat whenever you want
  • Consistently lose 2-5 pounds a week, week after week, by eating a few simple foods for breakfast

Tear down the old way and build up the NEW way. Show them the new way is the EXCITING way they aren’t hearing about anywhere else. 

Finish up your message by tying in your product as the only way to get them the results they desire, and how ONLY you can help them get there faster than they ever imagined possible.


That’s killer copy. Thanks Mr. X! 

Can’t wait to see what he comes up with next. I’m sure he’s got something BIG to reveal in May at our next meeting.

Join us here

Talk soon,

Craig Ballantyne

#TRUTH = “If your copy works, you won’t have a traffic problem.” – Mike Hill

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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