Copywriting The New Way Vs. The Old Way


The sales hits just keep on coming!

Today you’re getting a brand new killer copywriting tip from Mr. X, the BEST copywriter in our Info Mastermind group. 

It seems like every week he’s sharing these BIG nuggets of gold in our private Facebook group, helping other members go from zero to thousands of sales between Mastermind meetings.

That’s the power of the group. Enjoy! – CB 

Copy Tip: “The NEW Way Vs. the OLD Way”

By Mr. X

Here’s something powerful you can start sprinkling into your sales letters, VSL’s, and even your email copy…

I call it the “New Way vs. the Old Way.”

It’s really simple…All you do is talk about the OLD way of doing things and how the old way doesn’t work anymore. Tie the “old way” into some personal stories that the reader has probably gone through…

Then give them the NEW way that’s easier, faster, and produces better results. For example, if we’re talking about weight loss…

The OLD Way is:

  • Counting calories
  • Portion control
  • Eating less and exercising more
  • Lots of cardio
  • Hoping and praying to lose a pound or two per month

And the NEW (depending on your product):

  • Never count calories and eat until you’re satisfied
  • Never feel hungry for a single second
  • Exercise less than 10 minutes a day
  • Eat whenever you want
  • Consistently lose 2-5 pounds a week, week after week, by eating a few simple foods for breakfast

Tear down the old way and build up the NEW way. Show them the new way is the EXCITING way they aren’t hearing about anywhere else. 

Finish up your message by tying in your product as the only way to get them the results they desire, and how ONLY you can help them get there faster than they ever imagined possible.


That’s killer copy. Thanks Mr. X! 

Can’t wait to see what he comes up with next. I’m sure he’s got something BIG to reveal in May at our next meeting.

Join us here

Talk soon,

Craig Ballantyne

#TRUTH = “If your copy works, you won’t have a traffic problem.” – Mike Hill

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to with the subject line "Millionaire".