Big Questions For You

Hey, did I already send you this? You did this, right?

If you answered “nope” to either of those, it’s time to step up. This is important…You see, this is your weekend 10-Minute Task, courtesy of one of my virtual mentors, Seth Godin.

Here are his Big Questions for you. – Craig


Who are you for?
By Seth Godin

Before you spend a minute or a dollar on marketing, perhaps you could answer some questions:

Who, precisely, are you trying to reach?
What change are you trying to make?
How will you know if it’s working?
How long before you will lose patience?
How long before someone on your team gets to change the mission?
How much time and money are you prepared to spend?
Who gets to approve this work?
Who are you trying to please or impress?

It’s cheaper to answer these questions than it is to spend time and money on marketing, but, alas, it usually doesn’t happen that way


Short and powerful.

Write those down.

Think about your answers.

Write those down, too.

And keep them handy.

Revisit them once per month.

That will guide you through 2014,

Craig Ballantyne

“Finding the humility to happily walk away from those that don’t get it unlocks our ability to do great work.” – Seth Godin