Have you ever wondered, “How the heck do I stand out in this crazy busy world?”

It seems like every good idea is taken.

But don’t worry, that’s fine.

You don’t want a ‘good’ idea.

You want a BIG idea.

And that’s what I’m going to teach you today…

…with help from my friend, Dean Jackson.

First, my tips…

I’m going to share with you Part 1 of my Big Idea Formula

Part 1 => Be Contrarian

What does it mean to “be contrarian?” It means you’re saying the OPPOSITE of what most people believe is true.

For example, in 1999 when I started writing my fitness emails it was contrarian to tell people that cardio was a waste of their time. Today, that’s normal thinking. Back then, I was a heretic, and that allowed me to stand out and make a HUGE impact.

Here’s another set of examples…

Check out these headlines I found in the UK Telegraph paper today… all of them go against the grain and made me want to click:

  • How working at home can kill you
  • Why yo-yo dieting is better than nothing
  • The 10,000-step fitness myth

So… What belief can you turn upside? What common knowledge can you destroy?

Tim Ferriss did it in 2007 with The 4-Hour Workweek.

George Soros did it back in ’87 when he “found the trend and bet against it.” (Google that one.)

Steve Jobs did it with 10,000 songs in your pocket… back when everyone thought you could only carry 10-15 songs at once.

Find something that you know is not true, but that everyone believes, and make a convincing case for your contrarian argument. 

This is how you stand out and have a BIG breakthrough.

But wait, there’s a LITTLE more to it…

You need to properly articulate the big idea message.

And for help naming your big idea, we go to my friend, Dean Jackson.

Dean wants to give you a framework for creating the TITLE for your book/product and that’s part of your BIG idea.

It’s really, really, really important to have a good title… more for a book than a product, but still, the right title can sell itself!

(On the other hand, a terrible title, like I dunno… TURBULENCE TRAINING… becomes nearly impossible to sell without a TON of hard work… not that I know any goofball that would name his workout program, Turbulence Training. Hah!)

As Dean says, “your title really is the thing that makes invisible leads visible and picking one that resonates with your audience can be a game changer.”

=> Check out some of the titles Dean has created
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If you’re still struggling, don’t worry.

Here’s a link to a recording where Dean teaches you to create a great title

Alright, now you have almost everything you need to create your big idea.

There’s just one last step.

Go watch this video for ALL the phases of my BIG idea formula

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Now you’re ready to take your BIG idea to the bank!

Let me know your big idea when it’s done.

Talk soon,

Craig Ballantyne

PS – If you need help…

…SELLING your big idea, then you need to be at my Mastermind meeting in May.

Watch this video to learn more about it

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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