#1 Affiliate Tip

I’m still on the road.

After an amazing time in Santa Monica and Orange Country with Bedros, Jason Ferruggia, John Romaniello, and Adam Bornstein, I flew out to Denver on Sunday.

This week I’ve been huddled in our ETR offices with Matt and the gang having a no-holds-barred debate on future product development. We have some big decisions to make.

So that’s why I’m handing over today’s article to the big winner from the weekend, Mikey “Land Rover Pancakes” Whitfield.

You see, Mikey won a Land Rover at the Fitness Business Summit for being the Biggest Action Taker in the industry. What a well-deserved award for an awesome guy.

Think he’s having a good year? A new truck, a new baby boy, and soon, a HUGE launch.

But today we’re making him work. He’s got an important article for you about helping affiliates get what they want…because that’s the only way they’ll help you get what you want.

Here’s some TRUTH from Mikey P. Whitfield.


#1 Affliliate Lesson
By Mike Whitfield

It was bound to happen. I knew it had to be this way. I fought and fought, even sweated a little bit. I knew that if I just simply kept going, I could finish this. Finally, after struggling and even a little bit of grunting, I was victorious. I had gotten up from my seat on the plane…. VICTORY.

No, I’m not kidding. You see, I had been filming all weekend with Craig Ballantyne and Brian Kalakay at Brian’s gym in Michigan.

We filmed about 50 high intensity workouts (and finishers of course). My legs felt like mashed potatoes, along with the rest of my body. It was definitely a challenging weekend, but it was fun and I know it will help a lot of people get back into shape. That’s the power of the interwebz (what a fun word).

While sweating through these demanding workouts, I was also taking part in a big launch for Bodyweight Burn, a bodyweight program from Adam Steer.

I’ve actually followed Adam for a while and have been a big fan of his programs. I knew my readers would certainly benefit from his workouts and just chatting with him through some emails, I knew he was stand-up guy.

Ironically, I was planning on launching my new program, Bodyweight Finishers that same week.  “Let’s get crazy”, I said to myself.

For the first time ever, I was going to offer an entire system as a bonus for an affiliate product. Some may look at that as “giving away too much”, but for me it was a  o-brainer win/win. What a better way to promote a new system to your readers and at the same time, help out an affiliate that you know and trust?

I guess you can say my mindset was “Steering” in the right direction. Oh c’mon… that was hilarious.

Seriously, I also knew that I couldn’t have come up with a better product that complemented his program. He’s got the bodyweight workouts that required no equipment, and I had the new bodyweight finishers. They went together like my beloved pancakes and syrup.

As Adam’s launch was happening, I was thrilled to find out that I was in the top 10 – of ALL Affiliates – promoting his product.

That was all I needed. The competitor in me was determined to keep that spot and even see if I could move up.

With everyone that was promoting this program, I knew I had to go big. I never check my emails unless I block off my time for that, but I’ll be honest with you – I was checking the affiliate contest between workouts.

Ha, and Craig knew it, too. Whenever I looked at my phone, he would ask me, “Are you still in tenth?” Busted.

Craig telling Adam that the Turbulence Training World would be his top supporters of his launch.

In the end, I kept my tenth spot, but more importantly, I helped out Adam as much as possible. Looking back, I really did leave it all on the table. This launch of Adam’s was perhaps the biggest affiliate lesson of 2012.

Lesson # 1 – Create an Amazing and Complementary Bonus for an Affiliate Promotion

The power of creating more products allows you to offer more value to your readers. I honestly can’t create enough products for my readers. It’s like me at a pancake buffet. But fortunately, this easy, but very effective technique I’ve discovered with Adam’s launch works brilliantly, and it will work for you, too.

Look at your promo calendar. Where is an affiliate product coming out that you know will go well with your fans? Now what product(s) can you create that would be an amazing bonus for them to get that affiliate product? Now create it.

Lesson # 2 – Be Willing to Promote Hard

One lesson that I’ve learned this year is that you can’t be afraid to sell. In fact, on Friday afternoon (the last day of the promo), I learned that I was actually tied for tenth.

No way… if I was going down, I was going down swinging.

So, even after a day of filming these intense workouts, I sent out one more broadcast to my readers reminding them of the deadline before I went to sleep.

It was an unplanned broadcast, but I was determined to help as much as possible and hold that tenth spot.

Lesson # 3 – Look Ahead

Adam’s launch was a lot of fun, and it opened up this simple idea of taking a look ahead on my calendar of affiliate promotions and really seeing how I can get the most out of them. It’s going to instantly add a new stream of income, while at the same time help my fans by adding even more value.

This internet thing is so much fun. Sure, it’s hard work, but making money while doing burpees and a million varieties of pushups and lunges? It really doesn’t get any better than that.

Unless it’s making money while eating pancakes.

Keep on Pushing,
Mike “Pancake Rover” Whitfield

Another classic success story from ol’ Mikey.

Proud of you, good sir!

By the way, if you want to be a part of Mikey’s huge upcoming launch and help him make it big, just go here for all the details.


Back to work,
Craig Ballantyne

“The best way to get started is to get started. Life rewards action…not reaction. Wait for nothing. Attack life. Don’t plan to death or ask for permission…but act now…and apologize later.” – Kekich Credo #81

  • Anthony

    Hey Craig,

    Hopefully I’m not driving you nuts with all my comments. I’ve been a loyal reader since the beginning of Internet Independence. You and Pat Flynn are the only guys I follow now.

    Sad to say I didn’t catch you at Yanik’s event. I really enjoyed it, though.

    I implemented something I learned at Yanik’s event and it’s (almost) working like gang-busters.

    I forgot the speaker’s name, but he said he doesn’t believe in “Thank You Pages”, he prefers “Please Pages”. In other words, strike while the iron is hot and make an offer as soon as somebody opts into your list.

    I didn’t have any of my own products to offer yet, but people have been tracking down my contact information and requesting custom meal plans and custom workout routines. I pulled a $ out of thin air (50 each, 75 as a package) and made about 5 sales.

    I know service based businesses aren’t ideal in the I.M. world, everybody wants to write an ebook once and sell a 1,000 copies a day, but hey I don’t mind starting off with services.

    I decided to write up a quick “sales letter” for the service, and use it as my “Thank You For Confirming Your Email” page.

    Here’s what happened:

    At first, I had “Add To Cart” buttons on the page and wasn’t seeing any results after a week.

    My friend owns a pretty successful car dealership and has recently started running advertisements on the radio. He said he purposely leaves some information out of the radio ad just so he can get them into the dealership and then start the sales process.

    So I decided to replicate my friends process and ditch my “Add To Cart” buttons in exchange for a contact form. This way I capture the visitor’s contact information and two-step the process, qualifying them for the service.

    The results were great…
    I’m getting anywhere from 3-5 inquiries a day asking for more information about the custom plans.

    Here’s the problem, though.
    I go back and forth with these people, anywhere from 5-15 emails, and when I tell them the price of the service they abandon ship!

    Am I charging to much, or do I just suck at sales?

    I went out and bought “How To Master The Art Of Selling” by Tom Hopkins. I figure that might help me close some of these leads.

    What would you do in my shoes, Craig?

    I’m not seeking free advice here, I’m 100% willing to pay for your feedback.
    You’ve already helped me so much through your blog posts.

    With your help (and a few other people), I’ve been able to get 500 visitors/day to my site, collecting between 5-15 optins/day, and now I’m actually getting people requesting my service.

    I feel like I’m at the final hurdle of the I.M. game… I’ve got the traffic, I’ve got the leads… time to make the money $$ 🙂

    I really hope this finds it’s way into your inbox.

    Feel free to contact me for a testimonial as well, Internet Independence has helped me a lot!

    • markschneider

      You need to have a product. What happened to the muscle specialization program that Bedros told you to do several years ago? That was a great idea?

      Anyways, if you are serious about online success, you need to be at our next 1-day Mastermind Meeting in San Diego on Wednesday, May 8th.

      If you’re serious, I’ll see you there.

      Craig Ballantyne