After reading Monday’s article about overcoming struggles in his life, my  friend responded with this BIG question:

“Thank you Craig, you always seem to know what to say and how to say it. I have a couple of follow up questions. What should a daily routine of studying copy consist of? What are some copy writing courses I should pick up? Anything else that can make me the best at copy writing?

My Answers:

1) First, you need to figure out your offer and market. For most people in the fitness industry, it’s the women 35-55 age range. That’s the best market.

2) Once you have decided that is the one, study copy from:
– Shaun Hadsall
– Jon Benson
– Joel Marion
– Kyle Leon
– (our winning offer at ETR)


NOTE: If this is NOT your marketplace, simply find the best copy IN your market and study it!
Then dig into these books…

3) Read Great Leads by Michael Masterson

4) Read The Architecture of Persuasion by Michael Masterson

5) Read Scientific Advertising by Eugene Schwartz

6) Study copy for 2 hours a day every day. That will get you 500 hours this year, then 1000 hours next year. You’ll “get it” after your first hundred hours.

7) You don’t need expensive courses right now. Here’s what you’ll do instead:

Action Steps that will help you improve your copy & make BIG money
#1 – Study other converting offers in your market
#2 – Send lots of emails to your list.
#3 – Track your numbers (opens, clicks, sales).
#4 – Identify hot buttons (what gets attention & makes them take action?)
#5 – Study other converting offers in your market
#6 – Study MORE converting offers in your market
#7 – Improve your copy.
#8 – Test everything again.
#9 – Create your Internet Moneyball System.
#10 – Get affiliates to test your winning emails.
#11 – Then we can think about planning a real launch

This is your checklist for success,

Craig Ballantyne

Do not say, “Oh, I can’t do that.” Do not proclaim, “I’m not good at that.” You can always get better…Change your belief in yourself. Create a plan to improve in skills and relationships that really matter…”To get something you’ve never had, you have to do something you’ve never done.” – ‪#‎truth

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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