Did you know that if you have knowledge that can help people live a better, more fulfilling life then you have an obligation to share it with the world.
That’s a STRONG opinion, but one that my old business partners & coaching clients, Bedros Keuilian, stands by.
And, as he says, “There is no better way to share your gift then by using the power of the Internet to spread your message while creating a better future for yourself and your family.”
If you want to make more money and have more freedom then you’ve got to provide more value.
That’s why Bedros is going to share with you the 7-step process to turn your knowledge into profit-generating online business.
It’s the exact formula that he has followed to turn his Immigrant Edge into the American Dream.
And it doesn’t matter where you live, or where you’re from, or what circumstances in you’re in right now, you can use this system to build the business – and life – of your dreams. Enjoy! – Craig
7 Simple Steps to Building an Online Business
Step 1: Understand the Know, Love, Trust Factor
You need to understand the principles of online marketing and how my famous know, love, trust factor really works and how do use it to generate leads and sales online. Without first defining each stage of the process it impossible to build a highly profitable online business.
First, let’s break down what the Know, Love, Trust factor is. It’s a fundamental principle in business that says people need to KNOW who you are, they need to LOVE what you do, and most importantly, they need to TRUST that you can deliver before they will buy from you.
Let’s start with the “KNOW”. In the digital age, getting people to know you isn’t about flashy billboards or expensive TV ads; it’s about authenticity and consistency. It’s about showing up on social media, blog posts, and podcasts, being real about your journey, your mission, and your vision. To get your brand out there, you have to resonate with your audience, and there’s no better way than by being yourself.
Now, onto the “LOVE”. Here’s where your unique value proposition shines. People have to love what you’re offering, whether it’s a product, a service, or even an idea. This isn’t just about features and benefits, folks. It’s about the emotion and connection your offering can create. How does your product or service improve lives? How does it make people feel? Answer these questions effectively, and you’ll have people loving what you do in no time.
Finally, and most critically, “TRUST.” Trust isn’t given; it’s earned. It’s the product of countless interactions, testimonials, reviews, and successful transactions. To build trust online, you need to deliver on your promises consistently. Excellent customer service, transparent business practices, and positive customer experiences all contribute to building trust. Remember, in the online world, your reputation precedes you. Protect it like gold.
The Know, Love, Trust factor isn’t a shortcut or a hack. It’s a philosophy that guides everything you do in your business. It’s about creating real, meaningful connections with your customers. When people know who you are, love what you do, and trust you implicitly, selling becomes a natural progression rather than a battle. It’s not just about transactions, but about building a loyal community around your brand. That’s the true power of the Know, Love, Trust factor. Stay consistent, stay authentic, and deliver value every single day.
Step 2: Find Your Niche
Who is the perfect audience that desperately needs what you’re offering? From there you need to separate yourself from all the other competition on the Internet to make sure you get attention. The point here is not to compete, but to dominate your space.
Finding your niche is like discovering the secret sauce for your business. It’s about honing in on that specific group of people who need what you offer. Let’s not sugarcoat it; this is one of the toughest and most important parts of building a successful online business. But don’t worry, I’ve got your back. Let’s break it down.
First up, IDENTIFY YOUR PASSION and EXPERTISE. Are you a fitness guru, tech genius, or culinary master? Whatever it is, this is where you start. You need to love what you do because passion fuels perseverance. Equally important is that you need to know what you’re talking about. Credibility is key.
Now let’s talk about MARKET RESEARCH. I can’t stress this enough – know your market inside out. Who are they? What are their pain points? What are their dreams and desires? This is about empathy. When you truly understand your audience, you can serve them better than anyone else.
Next, consider the COMPETITION. Yes, it’s great if there are successful businesses in your niche. It means there’s a demand. But you don’t want to enter a saturated market without a unique angle. How can you do it differently? Maybe it’s your personal story, your approach, or your business model. Find your unique selling proposition (USP).
Finally, TEST THE WATERS. Before going all in, test your product or service on a small scale. Gather feedback and be open to criticism. It’s your most valuable tool for improvement. Remember, in the world of entrepreneurship, failure isn’t the end, it’s a stepping stone to success.
Finding your niche isn’t about limiting your possibilities, it’s about focus. The more you can narrow down your audience, the easier it will be to target them with precise messaging, products, and services that they’ll love.
A niche isn’t just a market segment. It’s a community that you understand and serve better than anyone else. It’s where your passion meets their needs. When you’ve found it, you’ll be delivering immense value and building a business that stands out from the crowd. So go find your niche, dominate it, and make your mark.
Step 3: Create an offer that is irresistible
Before you create your product online you first need to create an offer that is irresistible to your target market. How do you do this? By creating a sales letter or video that uses the right combination of emotion, story telling, benefits and features to get people to take action and purchase your products and services.
An irresistible offer is the beating heart of your sales process. It’s what compels a prospect to say, “Yes, I need this!” It goes beyond just having a great product or service. It’s about presenting that product or service in a way that makes it a no-brainer for your customer. So let’s break it down.
First, you have to KNOW YOUR CUSTOMER. I mean, really understand them. Their desires, fears, pain points – the whole nine yards. Your offer should speak directly to these. Think of your offer as the perfect solution to their biggest problem or the bridge to their most desired outcome.
Next up, clearly COMMUNICATE THE VALUE. What will your customer gain by choosing your product? Will they save time? Money? Will they become healthier or happier? Be explicit. A potential customer should instantly understand the transformation your product will bring about.
Then comes SCARCITY and URGENCY. These are psychological triggers that move people to action. Limited time offers, limited quantities, bonuses for early buyers – all these add an element of scarcity and urgency to your offer, pushing prospects to buy now rather than later.
Now, let’s talk about PRICE. Don’t make the mistake of thinking that the lowest price wins. It’s not about being the cheapest; it’s about offering the most value. Position your offer as an investment rather than a cost. If your customer sees the immense value in your offer, the price becomes secondary.
Lastly, RISK REVERSAL. You have to make it safe for your customers to buy from you. This is where money-back guarantees come into play. By shouldering the risk, you build trust and remove one of the biggest barriers to buying.
Creating an irresistible offer is both an art and a science. It takes a deep understanding of your customer, clear communication, strategic pricing, and a strong guarantee. But when you nail it, you’ll see a dramatic shift in your sales.
Remember, an irresistible offer isn’t about tricking people into buying. It’s about presenting such immense value that buying becomes the obvious choice. This is how you win in the world of online sales. Stay relentless and always deliver value.
Step 4: Create a High Value Digital Product
After you create the offer you then build your amazing product by transferring your knowledge into a digital format. This could be an e-book, video course, audio course, seminar, webinar or drip membership site.
Just make sure your product
- Provides a specific result
- Is simple to consume
- And delivers 10 to 100 times the value for the price that the client pays
First, let’s get clear on what we mean by a ‘High Value’ digital product. This isn’t about slapping together a quick eBook and expecting the money to roll in. A high-value product is one that delivers tangible results, solving a major problem or fulfilling a significant desire for your target audience.
Start with PROBLEM-SOLVING. Every successful product begins with identifying a pain point, a challenge, or a need that your audience faces. Your digital product should offer a comprehensive solution to this. Whether it’s an online course, an eBook, a software tool, or a membership site, it should genuinely help people overcome obstacles or reach their goals.
Next, ENSURE QUALITY. The internet is flooded with digital products, but only a fraction of these offer true quality. Invest in top-notch content, user-friendly interfaces, engaging visuals, and sound instructional design. A high-quality product speaks volumes about your credibility and professionalism.
Then, deliver TRANSFORMATION. A high-value product isn’t about information; it’s about transformation. It’s not what people learn from your product, but what they can achieve with it. So, map out the journey your product will take your customer on, from where they are now to where they want to be.
Make sure you offer GREAT CUSTOMER SUPPORT. A product’s value extends beyond the product itself. Quick and helpful customer support can dramatically increase the perceived value of your product. Make sure your customers know that you’re there for them, ready to assist when they need help.
Finally, gather TESTIMONIALS AND REVIEWS. Nothing communicates value better than success stories and positive feedback from satisfied customers. Encourage your users to share their experiences. This not only builds trust but also helps potential customers visualize the results they could achieve.
Creating a high-value digital product is no small feat, but the rewards are worth the effort. It positions you as a leader in your niche, builds trust with your audience, and yes, it also drives sales. But always remember, the real measure of value is in the transformations your product creates in the lives of your customers.
Step 5: Create a winning marketing strategy
You can have the best product and the perfect offer, but if no one knows who you are you can’t make money online. You need to drive targeted traffic to your content and offers from the big 3 – YouTube, Instagram and Facebook.
First, know your TARGET AUDIENCE. Understand their needs, desires, and pains. This is your compass; it will guide all your marketing efforts.
Next, define your UNIQUE SELLING PROPOSITION. What sets you apart from the competition? It’s not just about being better; it’s about being different. Make sure this difference is communicated loud and clear in your marketing messages.
Now, establish your MARKETING CHANNELS. Where does your audience hang out online? Is it social media? Blogs? Email? Find out and be there.
Then, develop your CONTENT STRATEGY. Deliver value upfront. Educate, inspire, entertain. It’s not about hard selling, but about building relationships and establishing trust.
Finally, continuously TEST and OPTIMIZE. Marketing is an iterative process. Keep refining your strategy based on the feedback and data you gather.
Remember, a winning marketing strategy isn’t a one-size-fits-all formula. It’s about understanding your market, communicating your value, and delivering on your promises.
If you want to make a massive impact and income online then you must understand how to out market the competition.
Step 6: Build your online assets for remarketing
In order for you to generate the most sales, you need to have a remarketing strategy in place that draws your audience back to your offers. You do this by collecting online “assets” and using those assets to remarket to your audience.
Your first asset? An EMAIL LIST. Collecting email addresses is vital. Why? Because you own that list. It’s your direct line to your audience, and it’s immune to changing algorithms or platform rules.
Your next big asset is your WEBSITE. Don’t just use it as a digital brochure. Use it to capture leads, showcase testimonials, and offer valuable content. Turn it into a conversion machine.
Don’t forget about your SOCIAL MEDIA FOLLOWING. Engage regularly with valuable content, and use tools like Facebook Pixel for tracking and remarketing.
Lastly, consider CREATING A BLOG or a YOUTUBE CHANNEL. Share useful, engaging content and you’ll not only build an audience but also improve your SEO.
The trick is to keep these assets constantly growing and evolving. Remarketing is a long-term game, and the key to winning is nurturing and growing these online assets.
This guarantee’s you’ll never run of out of people who are ready and eager to buy.
Step 7: Automate the whole process
Don’t do more work than you have to! The beauty of making money online is you can automate the whole process. Set it up once and let the machine do the work for you. Once you automate everything your income potential is only limited to the amount of attention you receive.
Automation isn’t about replacing the human touch. It’s about freeing up your time and energy from routine tasks so you can focus on what really matters – growing your business, creating value, and serving your customers.
First up is EMAIL AUTOMATION. Automated emails aren’t just time-savers; they’re customer relationship builders. From welcome emails to shopping cart reminders to personalized product recommendations, these automated messages keep your brand in your customer’s mind and can significantly boost conversions.
Then we have SOCIAL MEDIA AUTOMATION. Scheduling tools can help ensure your social media presence remains consistent, even while you sleep. However, remember that authentic engagement cannot be automated. Respond personally to comments and messages to keep the human element alive.
Next is CUSTOMER SUPPORT AUTOMATION. Chatbots and automated FAQs can handle common customer inquiries, while you and your team can tackle the more complex issues. This ensures faster response times and higher customer satisfaction.
Last but not least, SALES FUNNEL AUTOMATION. You can automate parts of your sales process, from lead generation to conversion. Email sequences, retargeting ads, and automated webinars can nurture prospects with minimal manual input.
Remember, the key to successful automation is balance. Automate the routine, but never the relationship-building. Maintain the human touch, especially when it comes to customer interaction.
So, start small. Identify one or two tasks you can automate, and take it from there. As you grow more comfortable with automation, you’ll find it becomes a powerful ally in scaling your online business. Stay relentless, keep innovating, and keep serving.
That is my famously simple 7-step process that has allowed my coaching clients to do what they love – from wherever they want – and make a 6-figure (or more!) income in the process.
If you want to explore mentorship to help you grow your business, send the team at Early To Rise an email at firstname.lastname@example.org with the subject line “Coaching.”