Get a revenue bump by increasing your average cart value by 20%.

This is the first of three short emails about how to make more money, starting with tips from one of our Info-Mastermind members.

He explained to me how he increased the Average Cart Value (CV) of his product by 20% with only 4 changes.

I can confidently say, these tips are killer…

Tell me here if any work for you.
Enjoy! – CB

How I went from $32 to $40 Cart Value (CV) in 4 Weeks

My front-end product is $19 and my average cart value was $32 per sale, but after making these changes it’s now over $40. How?

Step #1 – More Order bumps

I have two order bumps. Order bump No.1 is a 3-Day Detox at $14.95. Order bump No.2 is a butt and thigh sculpt at $7.95.

Take away: Don’t be afraid to make an order bump higher priced. When tested,  higher priced order bumps actually had a higher take rate. I know… weird but true.

Step #2 – Add Higher Quality Bonuses

I took Mikey “Pancakes” Whitfield’s advice and added bonuses to my upsell products. The best part was I created very little to nothing for them.

One of my added bonuses was my 8-week program upsell, which included entry into an already existing Facebook group I manage for my local clients who do 8-week challenges.

Take away 1: Use what you already have. Most of us have 100’s of products already available but then try and create a whole new product for a bonus. You may simply need to revamp an already existing product.

Take away 2: People like community so it’s a great bonus product. Not to mention, the ability to connect them with new products in the future.

Step #3 – Create a ‘PHASE 2’

I originally had my second upsell as a new 8-week program. I changed it to “PHASE 2” of my front-end product (keeping literally everything the same but adding the words PHASE 2 and changing very little copy), then moved it to my first upsell, and increased the price from $27 to $37.

This increased my take rate from around 25% at the second upsell to more than 30% at the first upsell with a higher price point.

Take away 1: Give people more of what they want for your first upsell. If they bought my 14-day product they’re more likely to take my “PHASE 2” 8-week program.

Take away 2: Don’t be afraid to increase the price. Even though it was already converting at 25% I was able to bump that to more than 30% at a higher cost.

Step #4 – Always Be Testing

Little moves here and there are what eventually got me to a $40 CV.

The biggest Take away:

There’s no one thing that will get you from $30 CV to $40-plus CV. It’s a combination of a lot of little things.

We’ll the tips coming your way!

Craig Ballantyne

Craig etr signoff

“You must take personal responsibility for who, what, and where you are in life. Nobody makes your decisions for you. Nobody owns you – or owes you. The life you lead is because of the choices you make. This is how you’ve decided to spend your time. This is how you’ve decided to take care of your health. These are the friends you’ve chosen. Your decisions led to your life. If you want it to change, accept the consequences of your actions and take responsibility for the world you create.” – Craig Code #25

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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