Last week, at least 30 people pointed me to a video of an unconventional wedding on YouTube. With pop music blasting in the background, it showed the wedding party (including the bride) dancing down the aisle in an elaborately choreographed routine. Maybe you’ve seen it. It’s gotten more than 8 million views.

YouTube – coupled with the Internet’s worldwide reach – can make a video go viral almost instantly. Just think of the Susan Boyle phenomenon. Almost 30 million people watched the YouTube video of her performance on “Britain’s Got Talent”!

But what good does a viral video do if you can’t turn it into sales?

The first step is to get the people who view your video to your website. (That’s where you present your offer and entice them to make a purchase.)

Here’s how to do it:

1. Make sure you mention your website address (or business location) during the video.

2. Put up a screenshot at the beginning and end of your video encouraging viewers to visit your site. (You may want to give them something in exchange. For instance, I tell viewers of my videos to visit my website to get a free report.)

3. Stamp the video with a “watermark” of your website address that shows throughout the entire thing.

Until recently, I thought there was nothing more I could do. But then I stumbled on a way to get a direct link to my website within the video – and it turned out to be a real success secret. After all, many people who view your video aren’t going to bother making a note of your website address and typing it into their browser. But if you give them a live hyperlink to your site, they’ll click on it.

And YouTube makes it so easy that I was kicking myself for not having done it sooner.

All you have to do is post your website address in YouTube’s “About This Video” section (being sure to include http:// at the beginning of it). That’s it. You automatically get a live link that allows viewers of your video to be transferred to your site with a click of their mouse.

Once they’re there, your sales copy will persuade them to opt in to your newsletter or purchase your product. And it will be easier than it ever was before, because you will already have made a personal connection with them through your video.

[Ed. Note: Driving traffic to your website is one of the most important things you can do for your business. This November, you’ll discover an extremely powerful traffic-generating tactic that can make you more sales than you can imagine. This very strategy produced $5 million in sales for ONE product. The most interesting part? It doesn’t use Google at all. Discover how to get your hands on this technique, plus dozens of other moneymaking strategies and cutting-edge ideas for taking your Internet business to the next level right here. Hurry – only 250 ETR readers will get a chance to snap up this opportunity.

Besides being a master Internet marketer, Craig Ballantyne is a world-renowned Certified Strength and Conditioning Specialist. Check out his Turbulence Training for Fat Loss system – and get a look at his marketing techniques – on his website.]

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men’s Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he’ll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com