Getting More Sales

Ask the right questions. That’s one of the techniques I mention in Power and Persuasion to get people to see things your way. In How to Become a Rainmaker, Jeffrey J. Fox applies the technique to several typical sales situations. See how many of the following...

Overcoming Skepticism

Marketing pros consider all of the emotions the prospect is feeling when reading the sales message. And to our over-advertised-to prospects, skepticism is definitely a resident emotion today. One of the biggest mistakes marketers make is not addressing that skepticism...