Hopkins in a Nutshell

“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.” – Morris Hite I think everyone should read Claude Hopkins’ masterpiece, Scientific...

Cutting the High Cost of College

College is incredibly expensive — and the cost rises steadily every year. The typical Ivy League university charges over 35,000 after-tax dollars a year. The typical private college costs $25,000 a year. The typical state university charges over $9,000. With the...