Increase Your Flow of Sales Leads with a “Bait Piece”
The “bait piece” is an informative booklet, white paper, or special report addressing some aspect of the problem your product or service helps the reader solve. You offer a free copy of your booklet or report to any prospect who inquires about your product...Profits and Money – Very Different Motivators
“The only lifelong, reliable motivations are those that come from within, and one of the strongest of those is the joy and pride that grow from knowing that you’ve just done something as well as you can do it.” – Lloyd Dobens and Clare...Fraud Alerts on Your Credit Card
According to Ron Lieber writing in The Wall Street Journal, “banks and retailers have an army of computers sniffing out unusual spending patterns, and every year they freeze spending on thousands of credit cards with little or no warning.”...Achieving The Dream
In Message #821, I pointed out that there are plenty of differences in terms of where ETR readers live, what they do, how they vote, and how much they spend — but there is one characteristic they all share: They want more out of life. Mike Garvey, an ETR...
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