Copy is King, says my buddy Mike Whitfield, and Mikey is always looking for killer tips so that it’s easier to make money online. That’s why Mikey interviewed a killer copywriter, Kevin Rogers. And you get free access to the full interview here. Enjoy.

These were Mikey’s big takeaways:
1) When you’re battling a white screen or a blank sheet of paper for your sales copy, you must be able answer these questions:

a) Why is your product better than others?
b) Why did you create it?

When you can answer those two questions, you’ll have the motivation and inspiration you need to overcome writer’s block.

2) Most people create their copy starting with the headline, then the lead, etc. Try writing the offer or even the bullets first (sometimes, your best headline will come from one of the bullets). That’s why Craig recommends that you start with his 30-30 bullets-headlines exercise.

3) Every other paragraph should show a benefit. If you go more than three paragraphs without a “sexy bullet/benefit”, your copy will struggle. Read Amazon reviews of similar products for bullet-point inspiration.

Thanks Mikey, great interview.

Listen to it here

Create killer copy to become King of your financial independence,

Craig Ballantyne

Success begins and ends with your personal responsibility. Success lives and dies with you and your ability to take action. Identify what needs to be done and take action today.

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at

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