#1 Skill You Need

Excuse me for being a little preachy today, but I’m all fired up from the amazing TT Summit weekend we just had down in San Diego. I was in FULL preacher mode for my big talk on Friday morning, and it’s time to keep the momentum going with you.

Time for you to STEP-Up. Let this be your call to action!
We start this Big Lesson with a harsh #truth.

Some of you claim to be selling, but the #truth is that you and I have a huge gap between our definitions of selling.

Selling is not writing a 750 word article and then hiding a link in the bottom of the email. That’s called the “Not Selling Sales Strategy“. It does NOT work.

Selling is getting straight to the point and putting a link ABOVE the fold. The link should match the subject line to increase Click-Through-Rate, and the copy of the email should sell, Sell, SELL.

If you aren’t happy with your sales, you must look at your emails. Not every email has to be a sales email. But if you call it a sales email, then Man-Up and make it a Sales Email.


You Can Only Save Your Customer’s Souls When You Sell.

Rule: It’s OK not to sell, but it’s NOT okay to sell and not sell. <= That’s what you do when you are scared of negative feedback from people.
Corollary: Either sell “balls to the walls” or do not sell at all. Do not pull punches.

It’s ONLY when you sell that you save someone’s soul.
Is that claim overdramatic? I think not.

Read the email below from Pastor Ewen, a TT client. You will get these emails too – but only if you keep on pushing on and sell your solutions to the world.

You won’t get these if you don’t sell. So it’s up to you whether or not you change lives. It’s not up to the end user. It’s YOUR responsibility. Do NOT hold back.

Pastor Ewen’s story will move you and is a great reminder of why we do what we do. Stay strong, sell strong, and keep on pushing on, and you will get a flood of these emails into your business too. When you get them, keep them. Print them out. Post them. Turn to them in dark days, during your dips, and when you are tired, hungry, and under deadline.

Not that you’ll have many of those days, not as a member of this group! But we must remember that not everyone is as lucky as we are, to be surrounded by high-energy, positive teammates in the Pub Partner team. That’s where we come in…we are the ROCK, the foundation, the solid ground, in the lives of strangers that read our emails.

Enjoy this man’s story, and use it as motivation to dig deeper into the emotional aspect of your copy so that we connect with these folks, help them, persuade them to act, and thus receive even more incredible, life-changed-life-changing feedback. Thank you.

This is why we do what we do!

“I want to tell you my story and how you helped me in a very difficult process and time in my life. I am a United Church of Canada minister by profession. For a number of years I did not feel very good about myself. I did not even realize it till one day I looked in the mirror and realized I was fat. There is no getting around it I was fat. I am only 5′ 6” and I had ballooned to nearly 200 pounds.

“I started biking and I got down to 175 pounds. That took work, but then I hit plateau. I kept biking, but I was depressed and nothing was working. I started to realize I had been an unhappy marriage for years. But I did not know it. Every night I would wake up thinking I was going to die.

“My wife left me and I was the talk of the community. The rumors and stories about me were unbelievable. I took my vacation and study leave and stayed with my mother. She was a saint and gave me the best advice to face my difficulties head on. She has always been there for me. I made the decision to get back in shape.

“I was searching the internet and found you by accident. There was something about you I liked. You were Canadian, eh. Yet, I thought you had an honest face and I liked your own story. So, I bought your eBook Turbulence Trainer. That was in June 2012 and in a matter of days I was on my way. I didn’t give up because I desired to change and you gave me the tools for success. Oh, I lost 27 pounds and now I am a healthy and fit 143-145 pounds. I am 47 and in the best shape ever. I feel fantastic. I use your workouts every week and I have progressed to be fit, stronger and healthier. Keep making your videos. I will be buying!

“By the way I do not wake up every night feeling if I am going to die. I got through my painful divorce.  My daughter came to live with me permanently. Your workouts are part of my life and faith journey:  mind, body and soul. Thanks Craig for helping to save my mind, my body and soul. If there is anything I could ever do for you let me know. Keep up the great work! You are a success!” – Pastor Ewen Moase

Every time you make a sale you are helping people like Ewen. And even though we’ll never hear from 99% of the people that we help, the #truth is that you will end up helping strangers in a way that you simply can’t imagine. They live in places you have never heard or dreamed of, and you’re going to be helping them get through dark days and dips that you’d never wish on your worst enemy.

 That’s how important and POWERFUL you are.
So keep on pushing on!

What we are doing from behind our little computers with encouraging words, with beautiful eye-catching graphics, with easy-to-download products, with amazing follow-along videos and motivational audios changes the lives of thousands of strangers every day. So never stop. Every minor detail counts. Every action, from every one of our team members, makes a difference. Combined, we are moving mountains in people’s lives.

Never forget this. Have gratitude for the ability, and bring energy to the opportunity.

 Let’s change some more lives today!

Thank you to everyone here for everything that you do.

But, do not neglect this WARNING I have for us all…

…Think about the inaction that you/I/we have taken. Think about the people we have MISSED OUT on helping because of what we have not done, and what we have not yet accomplished. Think about the people that are still struggling. That’s what hurts the most.

So do NOT hold back.

 Do more. Reach more. Teach more. Help more. Give more.

Help more people. Change more lives. Save More Souls.

That means NO more holding back. No hiding a sale. No pulling punches on promotions.

It’s time to Step-Up.

You can’t help if you don’t sell.

Get over your fear of asking for the sale.

Because nothing happens until the sale is made.

People don’t take massive action on free info.

They only change their lives – and write you feedback like the letter below – when they have INVESTED in their self-improvement.

So get out there and sell something.

Take Action.

Overcome Inaction and Fear.

And Keep On Pushing On,

Craig Ballantyne

“If you have done well in whatever business you are in, it is your duty to send the elevator back down and try to help bring up the next generation of undiscovered talent.” – Kevin Spacey