1 Question for You

Well, by unanimous decision, “getting more traffic” and “finding affiliates” were the winners of the “what do you need the most help with” survey.

I’ll cover those topics in depth with future articles and audio interviews of experts, like product launch guru Joel Marion, SEO superstar Rick Porter, and even the man who created the Video Sales Letter technique.

But first, I have a couple of questions to ask you to help make sure you’re on the right track.

One of them you won’t like. You might even get upset with me for asking. Very upset. So I’ll start with the “easy” question first.

It’s a very simple question, one that I first heard the other week while listening to my Dr. Nido Qubein marketing CD’s.

But while it’s simple, it is also powerful.

Now in order to get traffic – and in order to find affiliates to promote your product – you need to first have a great product (duh!).

Unfortunately, that’s also the first place that most internet beginners struggle. After all, you’re probably in a crowded market and you probably feel all of the good ideas are gone.

So Dr. Qubein – and I – want to ask you this question:

“What do your clients NOT have?”

Very simple.

What do your clients NOT have that they need to make their lives better?

Once you figure this out, you can build your business around providing this product or service to help people in your marketplace get results.

Let’s take a look at an example – this daily email newsletter.

In the internet business world, there are plenty of experts and companies sending almost daily “pitches” trying to sell you everything from $1995 traffic-getting software to high-priced consulting to low-priced monthly membership “inner circle” programs.

But who is out there delivering daily tips, motivation, and guidance?

No one.

Heck, who is out there providing any CONTENT at all? Hardly anyone.

The expert who comes closest, in my opinion, is Perry Marshall. Perry has a great newsletter that goes out at least once per week.

So we (my friend Matt and I) identified an opportunity, one based on a REVERSAL strategy – doing the opposite of everyone else.

Can you use that same strategy to identify a new product that your marketplace would like and doesn’t have already?

There is always a gap in the marketplace. Not every problem has been solved. Identify what is missing, and then create a unique product.

So that’s today’s task for you. Look at your product you have now. Is it something that your marketplace can get somewhere else? If it is, then spend some time identifying what your clients do NOT have that will make their lives better.

And when you’ve done that, I’ll be back tomorrow with a question that is likely to make me very unpopular with some readers.

I guess I should apologize in advance. Heck, maybe I should take a poll on whether or not you even want to hear this question?

After all, the “big time internet gurus” will never ask you this because it would stop you from buying their products.

I suppose you could just skip tomorrow’s email if you are easily offended. Let’s leave it at that, and we’ll get into some serious discussion tomorrow – for those who really want to make a change.

Let’s get to work,

Craig Ballantyne

  • I’m a bit late on the vote it seems but the biggest question I have is in regards to product creation and market fit. Traffic seems to be extremely easy and I’ve got a list of 23,000 right now. The disconnect is in really understand who I’m speaking with and what it is that they want more than anything.
    I’ll keep following, of course, but would love to hear more on market research as well.
    Thanks so much for your “content” because you really have some good stuff lately. (not that it hasn’t always been insightful but these last ones have already really helped.)

    • Anonymous

      Thanks Jerome, I appreciate it. Checked out your site, well done.

      Great question. There are two ways to approach this.

      First, you can build an “avatar” of your readers. This avatar would represent your average reader. I’ll get into more details on that in a future article.

      Second, you could picture one person that you actually know, perhaps a friend interested in your content, and write each daily email as if you were writing to him. Of course, you have to make sure that your friend is representative of your target audience.

      Tim Ferriss even used that method to write his first book, “The 4-Hour Work Week”. While we were in Arizona in October, Tim explained that he scrapped several attempts at writing the book, and it finally “clicked” when he directed the content to a friend of his who he thought was working too much and deserved more from life.

      Those tips will help you. In fact, you could even start doing Q’n’A emails, answering reader questions, until you find the right voice.


  • I have been trading currency for 9 years and a few years ago I developed a robot that places trades for me according to my rules. I make over 10% per month return on my trading account witch exceeds the average hedge fund earnings last year which was only 11%. With such a safe and consistent program I would like to drive more traffic to my web site. Help