Wendy-Leigh Montes de Oca, MBA

Wendy Montes de OcaMs. Montes de Oca’s diversified background includes over 15 years of experience in marketing/media, financial services (institutional and retail), and law. She has a proven track record with both acquisition and retention efforts as well as has both editorial and copywriting experience. Her background includes multi-channel marketing (print, email, direct mail, radio, TV) with expertise in direct response marketing for the web, where her search engine optimization and lead generation tactics generated growth of more than 3160% and 162%, respectively. In addition, her marketing initiatives helped bring in millions of dollars in revenues. She was the editor of a quarterly investment newsletter and had several investment articles published in Hometown News. Her marketing articles have appeared in e-newsletters such as Early to Rise and Makepeace Total Package as well as on various blogs. She is also a distinguished speaker at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

Ms. Montes de Oca has worked as a consultant as well as for entrepreneurial companies and global leaders such as Chase Manhattan Bank, General Electric, ADP, and Salomon Smith Barney/CitiGroup. Prior to joining Early to Rise she led the eMarketing division at Weiss Research where she was the Senior Director of eMarketing and Business Opportunities.

She received a Bachelor of Science degree from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.

Ms. Montes de Oca has been recognized throughout her career with various awards for quality, innovation, teamwork, and new product/new business development.

Recent Articles

Don’t Overlook Organic Search Efforts in Your Online Marketing Mix
by Wendy Montes de Oca (03/18/2008)

Many Internet entrepreneurs think they're doing everything they can to get the word out about their businesses. But they're ignoring a major source of potential traffic... which means they are losing hordes of potential new customers. Big mistake.

See It and Achieve It: The Power of Visualization
by Wendy Montes de Oca (03/13/2008)

Once you have a concrete vision in your head, you'll be much more excited about doing what's necessary to turn it into reality.

How to Find Customers in a Web 2.0 World
by Wendy Montes de Oca (02/22/2008)

Today, I’m going to reveal web 2.0 social networking tools you can use to help attract targeted, qualified prospective customers to your website.

7 Foolproof Ways to Increase Your Market Presence and Build Your Business
by Wendy Montes de Oca (01/11/2008)

ETR’s publisher MaryEllen Tribby and I are firm believers in leveraging our marketing message too. By circulating it in multiple channels - online, e-mail, print, direct mail, and so forth - we are able to touch our prospects through whatever medium they prefer.

The SONAR Content Distribution Method of Getting More Traffic and More Sales
by Wendy Montes de Oca (10/27/2007)

Synchronization of your content distribution channels - via online media, PR, and SEM (search engine marketing) - will help maximize and monetize your website traffic.

Rescue Your Website From the Internet "Black Hole"
by Wendy Montes de Oca (07/03/2007)

Mastering organic search ranking has proven to be a fundamental part of the online marketing mix.

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