Ms. Montes de Oca’s diversified background includes over 15 years of experience in marketing/media, financial services (institutional and retail), and law. She has a proven track record with both acquisition and retention efforts as well as has both editorial and copywriting experience. Her background includes multi-channel marketing (print, email, direct mail, radio, TV) with expertise in direct response marketing for the web, where her search engine optimization and lead generation tactics generated growth of more than 3160% and 162%, respectively. In addition, her marketing initiatives helped bring in millions of dollars in revenues. She was the editor of a quarterly investment newsletter and had several investment articles published in Hometown News. Her marketing articles have appeared in e-newsletters such as Early to Rise and Makepeace Total Package as well as on various blogs. She is also a distinguished speaker at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).

Ms. Montes de Oca has worked as a consultant as well as for entrepreneurial companies and global leaders such as Chase Manhattan Bank, General Electric, ADP, and Salomon Smith Barney/CitiGroup. Prior to joining Early to Rise she led the eMarketing division at Weiss Research where she was the Senior Director of eMarketing and Business Opportunities.

She received a Bachelor of Science degree from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.

Ms. Montes de Oca has been recognized throughout her career with various awards for quality, innovation, teamwork, and new product/new business development.