Bob Bly

Bob BlyBob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.

Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business.

Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice. Bob is a primary contributor to ETR’s Direct Marketing Masters Edition program.

It’s Fun to Know: Can You Live On Air Alone?
by ETR (05/15/2008)

You've no doubt heard of vegetarians and vegans (who don't eat any animal products). Maybe you've even run across a few raw foodists (no cooking allowed) and fruititarians (who eat only fruit). But you probably don't know any breatharians, who believe they don't have to eat at all. They claim to live off prana, a "life force" that exists in the air and light.

4 Ways to Stay Fit While Traveling
by Early To Rise (05/15/2008)

Dear ETR: "Do I need two different websites and two different approaches to marketing?"
by Michael Masterson (05/15/2008)

Your instinct is good. Generally speaking, your marketing will be stronger if you sell one product at a time.

Running Out of Bullets
by Rick Pendergraft (05/15/2008)

If you hope to make money off the flailing economy, you need to keep your eye on the Fed. Last month, the Fed made another quarter of a point rate cut, bringing the target Fed Funds rate down to 2.25 percent. This makes 3.25 percent the Fed has shaved off the rate since last summer.

4 Ways to Stay Fit While Traveling
by Craig Ballantyne (05/15/2008)

Last year, I flew more than 20,000 miles and visited more than two dozen airports around the world. Along the way, I learned - the hard way - how difficult it is to eat on the road.

Word to the Wise: Temporize
by ETR (05/15/2008)

To "temporize" (TEM-puh-rize) - from the Latin for "time" - is to be indecisive or evasive in order to delay action.

Networking Mistake: Labeling Yourself
by Ilise Benun (05/14/2008)

When networking, one of your goals should be to invite the people you meet into a conversation.

How to Get Other People to Make Sales for You
by Early To Rise (05/14/2008)

Why Only a Little Weight Loss Helps a Lot
by Craig Ballantyne (05/14/2008)

Too many people don't get started on big projects, like losing weight, because the task seems insurmountable. But even if you've got a long way to go to completely lose your gut, here's some incentive for you.

The Difference Between 30-Year Bond Returns and 30-Year Bondage
by Andrew Gordon (05/14/2008)

If you want to invest in bonds (these are U.S. bonds but you can do the same exercise with bonds from other countries), which ones do you choose? Here's how to break this chart down in order to select the best deal.

It’s Good to Know: The Computerized Repo Man
by ETR (05/14/2008)

small box is mounted under the dash of the car. Its lights flash when a payment is coming up. It starts beeping on the due date. If the payment isn't made, the car won't start...

How to Get Other People to Make Sales for You and Boost Your Bottom Line
by Alex Mandossian (05/14/2008)

The most common way to make money with teleseminars is to use them to sell products or services to your existing or prospective customers. But there's another way.

Word to the Wise: Lionize
by ETR (05/14/2008)

To "lionize" (LYE-uh-nize) is to treat as an object of great interest or importance.

Follow That Boomer!
by Andrew Gordon (05/13/2008)

The two surefire ways to make money off boomers is now down to one. But that one way looks stronger than ever - and if you haven't invested accordingly, you should do it now.

Something for Nothing
by Judith Strauss (05/13/2008)

Can you afford to give away something for nothing to attract new customers? Not only can you... you should.

Word to the Wise: Inveigle
by ETR (05/13/2008)

To "inveigle" (in-VAY-gul) - from the Latin for "without eyes" - is to persuade by ingenuity or flattery.

Allowing for Unforeseen Circumstances
by Robert Ringer (05/13/2008)

The reality is that unforeseen circumstances are an integral part of everyday life. And the only way you can exert any degree of control over them is to make the necessary allowances in advance.

The Best Way to Boost Metabolism
by Craig Ballantyne (05/13/2008)

The best way to boost your metabolism is not with an overpriced, full-of-caffeine pill from a bottle. No matter what the magazine ads say, these supplements will not have a lasting effect on your metabolism.

A Crash Course in Murphy’s Law
by Early To Rise (05/13/2008)

It’s Fun to Know: A Little-Known Perk for Postal Workers
by ETR (05/13/2008)

There's a town in Central Florida that's populated entirely by retired postal workers and their spouses.

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