Wendy Montes de Oca, MBA is President of Precision Marketing and Media, LLC and publisher of the popular marketing and business building newsletter, Precision Marketing. She is an online marketing and direct response expert with nearly 20 years of experience leading the marketing efforts for top publishers such as Agora/Early to Rise, Weiss Research, and NewsMax as well as Fortune 500 companies such as General Electric, Chase Manhattan Bank, CitiGroup, and Automatic Data Processing.
Her consulting clients (past and present) is like a "Who's Who" including top copywriters, anti-aging nutritionists, online publishers, supplement companies, travel service providers, political websites and more!
Her background includes multi-channel marketing (print, email, direct mail, radio, TV) with expertise in direct response marketing for the Web. Her marketing initiatives helped bring in millions of dollars in revenues for the companies she has worked for.
Wendy received a Bachelor of Science degree from St. John's University and a Master of Business Administration degree from Nova South Eastern University. Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.
She is also a distinguished speaker at marketing conferences such as Specialized Information Publishers Association (SIPA) and author of several marketing and business articles for Early to Rise, Makepeace Total Package, and Target Marketing, just to name a few. Her blog, www.musclemarketing.blogspot.com was named by marketing industry staple, Best of Web, as "top internet marketing blog." For more information visit www.precisionmarketingmedia.com.
Read Wendy Montes de Oca's previous newsletter articles below:
I hear from dozens of website owners everyday, and one of the biggest obstacles to success is getting visitors to their website and onto their email list. Fortunately, there are many, many effective ways to do this. Unfortunately, the average website owner doesn’t know about most of these proven methods. Today, Wendy Montes de Oca reveals [...]
By Wendy Montes de Oca | Wed, Jul 21, 2010
Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey? These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.
By Wendy Montes de Oca | Wed, Apr 28, 2010
Although many marketers still don't understand how to take advantage of social media, I'm here to tell you that it's a crucial strategy. It's a key element of my marketing plans. And it deserves a lot of credit for the six figures in revenue that my consulting business was bringing in -- only 10 months after I got started.
By Wendy Montes de Oca | Wed, Jan 14, 2009
If you’ve got have a strong e-mail campaign going but you’re looking to expand your direct-response tactics to include online ads, chances are you will do some media buying. Why? Because purchasing banner, text or other display ads can be a very cost effective way to attract customers.
By Wendy Montes de Oca | Fri, Jan 9, 2009
If you’re an online marketer or publisher, chances are you’re well aware of the power of social media optimization (SMO). If you’re new to the world of Internet marketing, you’ll be interested to know that this breakthrough method is a truly inexpensive (practically free) way to create buzz about your products, increase traffic to your site, build trust about your company, and boost your sales.
By Wendy Montes de Oca | Sat, Dec 20, 2008
I grew up in an Italian/Irish household. That meant Christmas Eve dinner was usually a mouth-watering feast of seafood delights and culinary delicacies. Antipasto (a wonderful assortment of meats, cheeses, and vegetables), shrimp fra diavolo, fried calamari, breaded flounder, baked scallops, homemade rice balls, and, of course, pasta. Lots and lots of pasta. Dessert was even better with 7-layer rainbow cookies, cannolis, and cappuccino.
By Wendy Montes de Oca | Fri, Dec 12, 2008
Now is a great time to look to your competition for opportunities to help grow your list and add extra revenues to your bottom line for little or no cost. For example, here at Early to Rise I just completed media buy (i.e., outside advertising purchasing) recommendations for all of our newsletters – Early to Rise, [...]
By Wendy Montes de Oca | Thu, Nov 27, 2008
For my husband and me, Thanksgiving is an international delight. My family is Italian and Irish. His is Latin American. When he was growing up, my husband and his family did not celebrate our American holiday. But since they’ve moved to the United States, they have embraced it wholeheartedly.
By Wendy Montes de Oca | Fri, Nov 21, 2008
One of the most profound business books I ever read was Permission Marketing by Seth Godin. The ideas in the book were very innovative at the time. The Internet and e-mail marketing were still young, and, like the Wild Wild West, most marketers and business owners were still trying to “wrangle it in” and figure out how to leverage the Web’s possibilities… and, more important, turn those possibilities into profits.
By Wendy Montes de Oca | Wed, Nov 19, 2008
Have you ever been in the middle of an online purchase and, for whatever reason – pre-buyer’s remorse, second thoughts – decided not to continue with it and backed out of the sales page? If you did, I’m sure you’ve seen those little windows that magically appear on your computer screen. They’re known as “rescue pop-ups,” and [...]
By Wendy Montes de Oca | Wed, Dec 7, 2011
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