“Why are you so upset?” my husband asked. “Because this woman has been online and in the marketing world for two years and she is teaching people things that are incorrect,” I replied. “It drives me crazy!” Yes, I will admit it – it makes me freaking nuts when I…READ MORE
What’s the difference between wildly successful people everybody else? They have CLARITY.READ MORE
Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical… Top-notch sales copy is key… High-quality products and/or services – definitely important… Good ideas – essential. But you can get all of these things – and more…READ MORE
“I can’t believe she just gave up,” commented my doubles partner Fran. All I could say at the time was, “It is so incredibly sad.” It went down like this… We were at three-all in the first set of our tennis match. We broke our opponents and took the lead…READ MORE
“I was so inspired by your presentation! Now I finally understand what I need to do to start my own business,” Cynthia said. This was just one of many comments I heard after delivering my presentation at the 2010 Glazer-Kennedy Info-Summit. My presentation was called “Perception vs. Reality: Year One…READ MORE
“Mom, Mikaela has Bieber Fever!” Connor yelled across the family room. Without thinking I asked, “Is it contagious?” Without missing a beat he said, “Not for me — but I think Delanie has caught it as well. Look in Mikaela’s room and see for yourself.” The minute I entered the…READ MORE
Many marketers called the commercial “brilliant,” “effective,” and even “inspirational.”
I say it took the easy way out.
You know the one I’m talking about — the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father’s voice asks him what he’d learned, blah, blah, blah…READ MORE
Yes, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean thousands of dollars wasted.
However, if you do it correctly, the rewards are plentiful.
You can set up an AdWords account in five minutes and start seeing results immediately. Best of all, if your ad isn’t working, you can replace it with something new.
Another benefit of PPC is that you can narrow its reach. You can show your ad to everyone on the Internet… or you can target it to specific countries, regions, states, or even cities.READ MORE
“You’re crazy! Why would you schedule meetings that early in the morning?” Ted asked. “You’re the president of the company… Why don’t you make it easy on yourself?”
Ted’s reaction was not unusual when I mentioned to colleagues that I had a standing phone meeting with my top copywriter/marketing strategist at 7:30 a.m. every day, Monday through Friday. The two of us had those conversations for about three years straight.READ MORE
“Hey Sam, how’s Spencer doing? And how does Holly like being a big sister?” As Sam, an industry colleague, answered my questions with a huge smile on his face, I could not help but notice the quizzical look on our fellow colleague Patty’s face. Later, Patty pulled me aside and…READ MORE
I recently received an e-mail on from an industry colleague asking us to do a mailing for his BIG launch. I know what you are thinking. Not so unusual. Correct. We get such requests all the time. His e-mail went something like this:READ MORE