I see my three youngest sons every summer and at Christmas. They fly in from overseas so we can enjoy the holiday together. (more…)
I see my three youngest sons every summer and at Christmas. They fly in from overseas so we can enjoy the holiday together. (more…)
Consumers — yes, that means you and me — know what we want. More choices! May we have more sizes, colors, and flavors? And could you add soy milk, skip the cinnamon, then top it off with ice cubes… to go, please? (more…)
When you’re starting a new business online, or making changes to your current online business, make sure you take the time to test as many aspects of your venture as possible. This includes: (more…)
My friend RP, a licensed building contractor, helped me build some shelves in my garage. Had I done it myself, I’d have fitted the shelves to the exact space of 16 feet, 9 inches. But RP said wood comes in 8-foot lengths. And by making the shelves 16 feet long, I would save money, eliminate waste, and cut down on the time it would take. “We’re not building a piano,” she said. “Just use standard sizes.” (more…)
Our sales were hurting. Every one of our distributors was selling three to five times more of our competitor’s cheaper, inferior air ionizers than ours.
It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on ours? (more…)
Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He’d summoned me to his office to discuss the great idea I’d outlined in a memo only last week. So new in the company, yet already meeting with the Managing Director! (more…)