Archive for Clayton Makepeace

7 Commandments for Creating Explosive Growth
by Clayton Makepeace (04/02/2008)

I learned the following principles the hard way: through nearly four decades in the trenches. They have served me very, very well - and if you abide by them, they'll do the same for you...

The Secret to Entrepreneurial Success
by Clayton Makepeace (03/07/2008)

To achieve entrepreneurial success, you need these five things.

Are These 3 Marketing Sea-Changes Killing Your Response?
by Clayton Makepeace (03/05/2008)

Everything you think you know about attracting new customers and keeping existing customers is starting to become obsolete.

How to Conquer Your Greatest Creativity-Killer
by Clayton Makepeace (02/12/2008)

The ability to identify and neutralize depression quickly are two of the most valuable skills any entrepreneur or marketer could possibly acquire. They empower you to add scores more productive and profitable hours, days, and weeks to your year.

Long Copy vs. Short Copy
by Clayton Makepeace (11/27/2007)

I've never seen short marketing copy win in a heads-up test against long copy.

21 Secrets of Great Sales Copy
by Clayton Makepeace (09/29/2007)

Copywriters, marketing professionals, and business owners often ask me, "How do I tell the difference between good sales copy and bad sales copy?"