In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients - all told well over a billion dollars so far!
Clayton's copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled - and on four specific occasions, quadrupled - the number of paying customers on his clients house files in as little as a year or two.
He has increased his client's sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.
Clayton's direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!
Read Clayton Makepeace's previous newsletter articles below:
For the first several years of our lives, pretty much everyone lies to us. We're taught to believe in Santa Claus, the Easter Bunny, the Tooth Fairy, and, of course, the monster under your bed who'll nibble your feet if you get up after you've been tucked in for the night.
By Clayton Makepeace | Wed, Jun 9, 2010
Have you ever been tempted to squeeze someone's irresistibly cute bottom? Tell a judge where he can stick that speeding ticket? Claim a tax deduction you don't really deserve? Drink and drive? So why didn't you?
By Clayton Makepeace | Mon, May 24, 2010
We humans don't mind working. We'll work to make good money. We'll enthusiastically work to attract a lover. We'll work conscientiously at raising good kids. We'll work joyfully at a hobby. We'll even work (as I did) for a sense of satisfaction and to make a memory. ... But ninety-nine-point-ninety-nine times out of a hundred, we will not work to read an unsolicited ad.
By Clayton Makepeace | Tue, Apr 27, 2010
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do to double your revenues is… (1) Bring in more new customers… (2) Compel customers to come back to you more often…
By Clayton Makepeace | Mon, Apr 5, 2010
Most marketers approach their prospects like an army would attack a walled city: with a full frontal assault. We come at them with flags flying, trumpets blaring, and missiles flying. Our siege machines hurl fiery projectiles, our archers darken the sky with arrows, and we send row after row of armored warriors to storm the enemy’s [...]
By Clayton Makepeace | Wed, Mar 17, 2010
The other day, a guy — a real sad sack — left a post on my blog. Said he’s been a copywriter for decades but has not been very successful at it. It’s not his fault, of course. It’s the world’s fault. More specifically, it’s the direct-response marketing world’s fault. And to get even more specific, [...]
By Clayton Makepeace | Fri, Jan 22, 2010
Love him or hate him, you have to admit it. Rush Limbaugh is a phenomenon. He doesn’t promise riches, better health, social status, to ease your workload, or get you dates. In fact, he never offers anyone one single benefit or presents a single “Reason Why” listening to him or reading him will improve your life in [...]
By Clayton Makepeace | Wed, Dec 30, 2009
When someone asks, “What do you do for a living?” there is only one correct answer. It’s not “I have a business.” A business is something you own; not something you do. The correct answer is to declare loudly and proudly…
By Clayton Makepeace | Tue, Dec 29, 2009
Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it?
By Clayton Makepeace | Tue, Dec 15, 2009
As The Redhead and I were chatting with some new friends between sessions at the Early to Rise Bootcamp, a big guy approached our little group.
Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing.
The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express your [...]
By Clayton Makepeace | Mon, Jul 12, 2010
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