When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day…
… it’s tempting to want to jump on the bandwagon.
But before you take the leap, it pays to think about whether it is right for you.
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize.
Find an under-served niche that needs what you are selling… and become the leader in that space.
When I give this advice, the other person invariably says, “I want to specialize, but I don’t know which niche to pick.”
Here’s a trick question: What’s better — chopped liver or filet mignon?
Most people would say “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon.
Years ago, I had a client who sold utility software for IBM mainframes.
He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an industry standard.
What’s the most important piece of office equipment any marketer can own?
It’s not a copier… a color printer… or even a PC.
A public radio station in my area, featuring eclectic rock and pop, sent me a fundraising letter. It began: “Dear Neighbor, I know you are a savvy media consumer.” (more…)