Bob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.
Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business.
Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.
Read Bob Bly's previous newsletter articles below:
At least once a week, I get an e-mail from a newbie Internet marketer presenting the same problem… The marketer has created his first product, along with a landing page on which to sell it. Now, how does he drive traffic to that landing page to generate clicks and sales? The most effective method is to send an [...]
By Bob Bly | Mon, Jun 13, 2011
How well do you really know your customers? Reading the magazines or websites where you intend to advertise is a good way to learn something about the folks you market to, but it’s not enough. Knowing that you are writing to farmers, information technology (IT) professionals, or plumbers is just the start. You have to [...]
By Bob Bly | Mon, May 30, 2011
I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone. Next, a panicked call to my Web hosting service – with even worse results: a recorded [...]
By Bob Bly | Thu, May 12, 2011
When you hear about all the folks who are making thousands of dollars a week by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it pays to think about whether it is right for you. On [...]
By Bob Bly | Wed, Jan 12, 2011
Dear Direct Response Letter Subscriber: One of my inviolate rules of business and personal conduct is: don’t give unsolicited advice. Why not? Many people think that by giving someone unsolicited business or personal advice, they will be helping the person, building a relationship, and creating a desire in the other person to want to become more involved with [...]
By Bob Bly | Wed, Dec 22, 2010
It’s every Internet marketer’s dirty little secret: We hate product returns and refund requests! As my colleague FG puts it: “I hate seeing the UPS man coming the wrong way!” It’s not so much the money, although we don’t enjoy giving money back. It’s that we take the rejection of our information products personally, as a rejection of us [...]
By Bob Bly | Thu, Jul 22, 2010
There are a number of business models for making money on the Internet. Of these, my favorite -- and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online -- is the "Agora Model."
By Bob Bly | Wed, Jun 16, 2010
Don Mahoney, co-founder of American Writers & Artists Inc. (AWAI), recently e-mailed me an article about the National Enquirer. In that article, Editor-in-Chief David Perel revealed the secret of the tabloid's outrageous success:
By Bob Bly | Mon, Mar 8, 2010
There are two kinds of customers you must pay special attention to: (1) the excellent customer, and (2) the extremely unhappy customer. The excellent customer is someone who can’t stop buying your products, has been easy to service, and raves about you to everyone he knows. Only now he’s asking for something a bit out of [...]
There are two kinds of customers you must pay special attention to: (1) the excellent customer, and (2) the extremely unhappy customer. The excellent customer is someone who can’t stop buying your products, has been easy to service, and raves about you to everyone he knows. Only now he’s asking for something a bit out of [...]
By Bob Bly | Wed, Jun 29, 2011
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