Bob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.
Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business.
Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.
Read Bob Bly's previous newsletter articles below:
There are a number of business models for making money on the Internet. Of these, my favorite -- and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online -- is the "Agora Model."
By Bob Bly | Wed, Jun 16, 2010
Don Mahoney, co-founder of American Writers & Artists Inc. (AWAI), recently e-mailed me an article about the National Enquirer. In that article, Editor-in-Chief David Perel revealed the secret of the tabloid's outrageous success:
By Bob Bly | Mon, Mar 8, 2010
There are two kinds of customers you must pay special attention to: (1) the excellent customer, and (2) the extremely unhappy customer. The excellent customer is someone who can’t stop buying your products, has been easy to service, and raves about you to everyone he knows. Only now he’s asking for something a bit out of [...]
There are two kinds of customers you must pay special attention to: (1) the excellent customer, and (2) the extremely unhappy customer. The excellent customer is someone who can’t stop buying your products, has been easy to service, and raves about you to everyone he knows. Only now he’s asking for something a bit out of [...]
By Bob Bly | Thu, Feb 11, 2010
I am constantly besieged by nice, well-meaning folk who desperately desire to be writers, consultants, coaches, speakers, and information marketers. Many of these people actually have a talent for writing, consulting, coaching, speaking, and authoring information products. Yet most will not succeed, because… They have nothing to teach, write, or speak about. You see this all the time…
By Bob Bly | Mon, Feb 8, 2010
When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it pays to think about whether it is [...]
By Bob Bly | Thu, Feb 4, 2010
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize. Find an under-served niche that needs what you are selling… and become the leader in that space. When I give this advice, the other person invariably says, “I want to [...]
By Bob Bly | Fri, Jan 8, 2010
Here’s a trick question: What’s better — chopped liver or filet mignon? Most people would say “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon.
By Bob Bly | Wed, Jan 6, 2010
Years ago, I had a client who sold utility software for IBM mainframes. He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an industry standard.
By Bob Bly | Tue, Dec 22, 2009
What’s the most important piece of office equipment any marketer can own? It’s not a copier… a color printer… or even a PC.
Can you spot anything amiss in the following sentences?
“The right way to look at illegal immigration is with a pragmatic eye.”
“Should nurses take a pragmatic approach to hand hygiene?”
“The system integrates ideas from logic programming, imperative programming, and rule-based systems in a pragmatic way.”
The writers of these sentences use the word pragmatic as if it [...]
By Bob Bly | Thu, Jul 22, 2010
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