Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via'electronic marketing' media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.
Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Pinnacle Care, Strategic Coach, Trim Spa and many others.
He has hosted teleseminars with many of the world's top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor, and many others.
He is the CEO of Heritage House Publishing, Inc., a boutique electronic marketing and publishing company that 'repurposes' written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.
Read Alex Mandossian's previous newsletter articles below:
Picture this: You spend hours writing an article that you KNOW will motivate people to tears/laughter/action. You send it to your e-mail list – a group of people who have specifically asked to hear from you – and no one opens the e-mail. The article ends up unread, deep in your subscribers’ inboxes. Your words [...]
By Alex Mandossian | Fri, Jun 5, 2009
Most entrepreneurs I know are proud of their “multitasking” ability. But maybe they shouldn’t be. The term was originally applied to computers - to describe the way a CPU solves problems by scheduling tasks and switching back and forth from task to task until each one gets done. Well, that may be an efficient way for a computer to work, but it’s anything but efficient when it comes to your productivity.
By Alex Mandossian | Tue, Mar 31, 2009
If you’re an entrepreneur, CEO, public speaker, author, or information marketer, you owe it to yourself, your business, and your lifestyle to take a closer look at the revenue-generating potential of teleseminars - even if you’ve never listened to one.
By Alex Mandossian | Thu, Feb 26, 2009
I often enjoy cold pizza “the morning after” more than the piping hot version the night before. What does the joy of devouring day-old pizza have to do with your success as an info-marketing entrepreneur? Two things, actually…
By Alex Mandossian | Thu, Feb 19, 2009
It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.
By Alex Mandossian | Fri, Dec 19, 2008
It happens all the time - where the introduction of a third option suddenly makes one of your earlier options look better. It sounds irrational. And it is. But it’s such a common phenomenon, it even has a name. It’s called the “decoy effect.”
By Alex Mandossian | Mon, Dec 8, 2008
To improve your marketing communications, organize your words with the Magic Formula. It is the fastest, easiest, and most reliable way I know of to get (and hold) the attention of your prospects and customers.
By Alex Mandossian | Tue, Oct 21, 2008
I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.
By Alex Mandossian | Fri, Sep 26, 2008
The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham ("Jo + Hari"). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers...
By Alex Mandossian | Thu, Jul 24, 2008
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.
A word or phrase that’s figurative (FIG-yer-uh-tiv) — from the Latin — is used in a non-literal, usually metaphoric, way to create a desired effect.
(Example (as used by Perry Marshall today): “[I realized] his mission was to slice my fingers off, one bloody joint at a time. (Figuratively speaking, of course.)
By Alex Mandossian | Fri, Jul 3, 2009
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