Archive for Alex Mandossian

Why Multitasking Destroys Your Productivity
by Alex Mandossian (06/05/2009)

Most entrepreneurs I know are proud of their “multitasking” ability. But maybe they shouldn’t be. The term was originally applied to computers - to describe the way a CPU solves problems by scheduling tasks and switching back and forth from task to task until each one gets done. Well, that may be an efficient way for a computer to work, but it’s anything but efficient when it comes to your productivity.

AIDA: A 100-Year-Old Formula That You Can Use to Make More Money
by Alex Mandossian (03/31/2009)

If you’re an entrepreneur, CEO, public speaker, author, or information marketer, you owe it to yourself, your business, and your lifestyle to take a closer look at the revenue-generating potential of teleseminars - even if you’ve never listened to one.

Discover the Learning Power of “Content Diving”
by Alex Mandossian (02/26/2009)

I often enjoy cold pizza “the morning after” more than the piping hot version the night before. What does the joy of devouring day-old pizza have to do with your success as an info-marketing entrepreneur? Two things, actually…

Does Your E-Mail Inbox Need a 60-Second Cleansing?
by Alex Mandossian (02/19/2009)

It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.

The Decoy Effect - and How It Can Help You Make More Sales
by Alex Mandossian (12/19/2008)

It happens all the time - where the introduction of a third option suddenly makes one of your earlier options look better. It sounds irrational. And it is. But it’s such a common phenomenon, it even has a name. It’s called the “decoy effect.”

The Magic Formula
by Alex Mandossian (12/08/2008)

To improve your marketing communications, organize your words with the Magic Formula. It is the fastest, easiest, and most reliable way I know of to get (and hold) the attention of your prospects and customers.

What Are We Split-Testing Today?
by Alex Mandossian (10/21/2008)

I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.

Are You Open With Your Marketing Interactions?
by Alex Mandossian (09/26/2008)

The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham ("Jo + Hari"). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers...

What’s Better Than Being a Top-Notch Inventor?
by Alex Mandossian (07/24/2008)

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.

How to Get Other People to Make Sales for You and Boost Your Bottom Line
by Alex Mandossian (05/14/2008)

The most common way to make money with teleseminars is to use them to sell products or services to your existing or prospective customers. But there's another way.

How Building Business Relationships will Build Your Business
by Alex Mandossian (01/17/2008)

One of my biggest business assets has been the "big-name" business relationship building I’ve created and nurtured over the years.

$25,000 Per Hour Working From Home
by Alex Mandossian (09/22/2007)

How would you like to make more money in an hour than professional basketball and baseball players, not to mention Fortune 500 CEOs?

How to Make $186.89 (or More!) a Minute
by Alex Mandossian (08/04/2007)

Since 2001, I’ve trained entrepreneurs, independent professionals, and small-business owners to utilize teleseminars in combination with the Internet to boost and accelerate their business profits.