When writing or reviewing long marketing copy, you’ve got to get to the point where you find yourself thinking, “Yes! This is good! This is really, really good!”
I call it the Eureka Moment.
It’s the moment when you are so sold by the copy that you want to buy the product — even though you already have it. Even though you may have created it!
The Eureka Moment may seem like a high bar to set. But I have to tell you… I’ve never seen a breakthrough package that didn’t have one.
Latest News
- They’re streamlining over at Investor’s Daily Edge. They’ve brought together several editors and analysts to create one “super service.” All of them have studied their respective market niches for decades. And they’re ready to reveal their best recommendations. Check out their track records here…
“I would certainly recommend it to others.”
“Before I came to ETR’s Info-Marketing Bootcamp, I’d been a student of marketing for many years and had used many of the principles taught there successfully in the past. So I was on the edge, waffling as to whether or not to come, thinking that much of what I would hear would be redundant.
“It was a difficult decision, but in the end I decided to come. I knew from prior experience that I would hear maybe one or two nuggets of wisdom that might make a big difference to me in the future.
“The speakers blew me away. As I expected, I had heard much of the content before. But in each and every presentation there were a couple of nuggets that were very valuable to me.
“It was a good decision to come, and I’m glad I did. I would certainly recommend it to others.”
Garry Gladstone
Incline Village, NV
—————————————————–Highly Recommended —————————————————–
It’s Almost Too Late! – You might have been waiting until the last minute to decide whether to come to our Info-Marketing Bootcamp. Well, guess what? It is the last minute. This could be the event that finally makes your dream come true. It’s time to make a decision today…
Similar Articles:
- “Need to Tell” vs “Want to Tell” – In marketing copy, “need to know” info is the facts your prospect has to hear to help him make the d…
- Why You Should Be at Bootcamp – MaryEllen and I were sitting in my office the other day, discussing our upcoming joint speech at ETR…
- Discover the Learning Power of “Content Diving” – I often enjoy cold pizza “the morning after” more than the piping hot version the night before. What…
- Make a Strong Impression by Being Last – When you are going to be interviewed for a job, try to be the last one they see. Studies show, and m…
- My Unexpected Bootcamp “Takeaway” – When you’re marketing your products and services, it’s critical to establish trust with your prospec…
- How to Profit From Idea Thieves – A common concern among would-be information marketers is illegal copying. Because their products are…
- Bent Out of Shape About a JointFlex Commercial – A sin to be avoided in sales copy is using words that remind the prospect you are, in actuality, sel…