Issue #2672

• WEALTHY: How not to lose your money (Steve McDonald)
• HEALTHY: 2 ways to prevent cancer (Kelley Herring)
• WISE: Michael Masterson on opportunity on the Internet

ALSO IN THIS ISSUE:

• Start an Internet business today (Brian Edmondson)
• Why a real estate deal is like a tree root (Julie Broad)
• It’s Fun to Know… about throwing your cap at graduation
• Add “rancid” to your vocabulary

== Highly Recommended ==

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You Won’t Get Out of This Mess by Doing Nothing

By Steve McDonald

The stock market has always been six to nine months ahead of any changes in the economy. Most experts agree we should see an end to the recession by the end of this year or early next year. That’s why the market is having a rally – and you need to get in on it.

In my last two articles for ETR, I revealed two simple moneymaking strategies for the next few years: (1) giving the market time and (2) averaging rather than dumping all your money in at once.

Now, let me tell you how you can lose a lot: Buy into the top companies in the world at bargain basement prices and sell them the first time the market sells off. That is exactly what the average guy will do. Another way to screw up this opportunity is to take a quick profit, thinking you can time the market. You can’t.

If you’ve been hit hard during the past 18 months, it’s time to shift gears and change how you are doing things. Holding old losers in your portfolio and waiting for them to come back is not a good way to get out of this mess. When nothing changes, nothing changes.

[Ed. Note: Get the scoop on more emerging investment opportunities from Steve McDonald in Investor's Daily Edge, ETR's sister publication. Sign up for free right here.

This June, Steve and 8 other top investment experts will show an elite group of investors how to make a fortune in today's market. They'll be revealing their #1 investment strategies and top recommendations for making 2009 the best year EVER for your portfolio. Get the details here ]

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“Everybody knows what a great opportunity the Internet offers. It is the only medium where someone without a lot of money can start a multimillion-dollar company.”

Michael Masterson

7 Steps to Your First Website, Subscriber, and Sale

By Brian Edmondson

If you could create a steady side income by putting in just a few hours a week, would you do it? Listen, it’s entirely possible – and today I’m going to show you how.

I very recently started a new Internet business in a niche market that I am very passionate about. I’ve already started to collect names to build a subscriber list – and I’ve even made a handful of sales!

A handful of sales might not sound like much, but I’m excited. Why? Because the hardest part – getting this new site set up and starting to drive traffic to it – is out of the way.

I’m using the proven business model that helped ETR triple its revenues in three years… the same model that helped ETR’s parent company explode into a nearly $300 million Internet juggernaut. So I know I can realistically expect my site to (eventually) churn out significant income on virtual autopilot.

By no means am I putting a full-time effort into this project. (And most would argue that I’m not even putting in a part-time effort.) It’s just something I’m doing on the side. Of course, that’s one of the major benefits of Internet and information marketing. You can get started as a “chicken entrepreneur“… without quitting your day job.

You, too, can create a home-based Internet business that will provide you with a steady side income. Here are the seven simple steps:

Step 1. Identify Your Market

The biggest mistake I see budding Internet entrepreneurs make is to start by trying to figure out what they’re going to sell. And that can be tough. There are hundreds of thousands, even millions, of possible products and services.

It’s more important to decide what market or niche you are going to target. When you identify your market, you will know who your prospects are, what problems they have, and what solutions they are looking for. And once you have that information, it’s not hard to find a product to sell to them.

So how do you decide which market to go after? My recommendation is to make a list of all the things you are interested in and choose from that. Why make a list and not just zero in on your number one passion? Because you want to give yourself some options. Just because you have a strong interest in something doesn’t mean there are enough people out there who share your interest and (very important) have money to spend on it.

Golfers, for example, are passionate about their game. They also have a lot of money and like to spend it on golf-related “stuff.” On the other hand, though teenage boys may be into rough sports and fast cars, you won’t have much luck selling them anything anytime soon.

Here’s the formula: Your Passion + Profitable Market = Great Niche Website

Step 2. Choose – and Purchase – a Domain Name

Another mistake that online entrepreneurs make is to try to come up with a domain name that is cute or creative. (With the popularity if Web 2.0, I am seeing more and more of this.)

Your domain name should be descriptive of your website topic and benefit-driven. Ideally, it should also include your main keyword. And, of course, it should be easy to spell and easy to remember.

A good example of a domain name that is easy to remember, easy to spell, descriptive, benefit-driven, and includes the main keyword of the website’s topic: FreeCreditReport.com.

Step 3. Put Up a Website

If you can use a word processor, you can create a website with similar software.

I use and recommend XSite Pro (which ETR includes with its Internet Money Club Independent Learner Edition ). This is one of the best website content management systems out there. Another option is to use a website HTML editor like Microsoft Expression Web (formerly Front Page) or Dreamweaver by Macromedia. These two programs aren’t as powerful or easy to use as XSite Pro, but can get the job done.

There are many other lower priced and free programs – but, as with most things in life, you get what you pay for.

Step 4. Add an Opt-In Form to Your Site

When you visit any of ETR’s websites, including EarlyToRise.com, InvestorsDailyEdge.com, and TotalHealthBreakthroughs.com, you’ll notice that there is a box – an opt-in form – near the top right-hand corner.

Having an opt-in form is one of the key things that separate successful online businesses from those that fail. It allows your visitors to give you their name, e-mail address, and any other information you may want to collect.

The entire Agora Model of Internet Marketing is based on this concept.

By capturing your visitors’ contact information, you can follow up with them on a regular basis via e-mail. You can send them valuable content, build a relationship with them, and bring them back to your website to sell them products they are interested in.

Step 5: Offer a Freebie

The best way to get people to give you their contact information is to offer them something of value in exchange. At Early to Rise we offer a free subscription to the newsletter you’re reading right now.

You could also offer a free special report or some type of tip sheet. Putting one together can be as simple as coming up with 10 questions that people in your niche are likely to ask and answering those questions. It can be just 5 or 10 pages long. Better yet, unlike a daily newsletter, you only have to write it once. Then you upload it to your autoresponder (the same software you use for the opt-in form) and have it automatically sent to everyone who gives you their name and e-mail address.

I recommend using a third party autoresponder service such as Aweber.

Step 6. Drive Traffic to Your Website

There are many ways to drive traffic to your website, but when you’re starting out you’ll want to focus mostly on free traffic.

One of my favorite ways to get free traffic is by writing and submitting articles to article directories. I submit most of my articles to EzineArticles.com. (Make sure you include your website’s URL in the blurb or bio that runs with the article.)

Another good way to get free traffic is through social media marketing. Search for blogs and forums that are related to your niche and answer questions and post comments. Most forums and blogs will allow you to link back to your website. Just be sure that you are providing good content and that what you have to say is relevant to the forum’s or blog’s subject matter.

Keep in mind that most of the people you attract to your website by submitting articles and through social media will not purchase anything from you – at least, they won’t purchase anything on their first visit. But that’s why you have the opt-in form – to capture their contact information so you can keep bringing them back.

Step 7. Follow Up… and Start Making Sales

The final step is to follow up with the people on your opt-in list and start selling them products. These can be your own products or products you are promoting as an affiliate.

This, too, can be done with your autoresponder. For example, you could write a series of five to seven e-mails, each one promoting a different product. And as soon as people opts in to get your freebie, you have those e-mails automatically sent to them, one at a time, every couple of days.

You don’t want people to think they’re just going to be getting sales messages from you, so mix it up. Include some valuable content in your e-mails too. This will help you continue to build your relationship with them.

Those are the seven steps you can take to quickly and easily launch a new online business. Once you have this basic system in place you continue to build on it by learning more ways to bring traffic to your site, building a bigger opt-in list, and starting to promote what we call “backend” products.

If any (or all!) of this sounds daunting, don’t worry. I can give you hands-on help to get your own Internet business up and running at ETR’s 5 Days in July conference.

MaryEllen Tribby, Charlie Byrne, Edwin Huertas, David Cross, and I – as well as other experts in Internet marketing and website building – will be there to walk you, step by step, through the entire process.

We’ll teach you how to pick a domain name, set up a website, choose products, start driving traffic to your site, and much more. And at the end of the conference, every attendee will leave with a fully functioning Internet business that has the potential to churn out income for life.

Get all the details here.

[Ed. Note: It takes only 5 days to start an Internet business. Learn why right here.

Are you coming to ETR's 5 Days in July conference? What's the most important business-building technique you want to learn? Let us know right here.]

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== Highly Recommended ==

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What Happens When You Take Your Eyes Off the Goal

By Julie Broad

On a recent bike ride down one of Vancouver’s North Shore Mountains, I noticed a fairly large tree root sticking up from the ground on the trail ahead. I had enough room to pass on the left, but it was tight. I was in control of my bike and I was able to slow down, but my front tire hit the root dead on.

In what felt like slow motion, my back tire came off the ground. I felt my body lift from my seat, and I was thrown over my handlebars headfirst into the bushes to the right of the root. Thankfully I had a helmet on and was going slowly. I was stunned, but not badly injured.

My husband was, of course, relieved that I was okay, but he was also surprised that I had hit the root. He knew I was capable of maneuvering my bike around it. I had navigated tougher terrain before. So what went wrong?

I did the same thing on my mountain bike that many new real estate investors do. I focused on the problem instead of looking ahead to my destination and figuring out how to get there. As Henry Ford so eloquently stated, “Obstacles are those frightful things you see when you take your eyes off your goal.”

I focused on the root – instead of my path – and I hit it.

If you focus on the fact that you don’t have any money for a down payment, or you have bad credit, or you don’t think you can find financing for a property, you will hit those barriers and you probably won’t get past them. Yes, you have to be aware of the challenge you face in order to navigate past it – but you shouldn’t make your obstacle the focus. Your focus should be on where you’re going next and how you’re going to get there.

If you don’t have money for a down payment, start putting together excellent property deals that people with money would want to invest in. If you have bad credit, take measures to repair your credit and learn all about real estate investing in the meantime. If you think you can’t find financing for a property, talk to people who are getting financing and learn how they’ve done it.

The next time I ride a challenging mountain bike trail and encounter a scary looking root or rock, I will focus on the options I have for getting around it – not on the obstacle itself. Keep this in mind when you pursue your own dreams.

[Ed. Note: For more insider strategies for getting started as a real estate investor, sign up for real estate expert Julie Broad's free monthly newsletter. Get your free report for making money with real estate here]

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How to Slash Your Risk of Breast Cancer

By Kelley Herring

Every three minutes a woman is diagnosed with breast cancer in the United States. Four women die from breast cancer every hour. But despite these scary statistics, there is good news. Research shows that lifestyle plays the biggest role in your risk for cancer. Genes account for only 5 percent of cases.

The food you eat, the pollutants you’re exposed to, and your level of physical activity impact the production and function of your body’s hormones, inflammatory substances, and immune factors that have the power to promote – or prevent – cancer.

Here are two things you can do to help guard against breast cancer:

• Increase Antioxidants. Every day, every cell in your body is attacked 10,000 times by free radicals. These rogue molecules damage DNA and can set the cancer process in motion. That’s why it’s important to enjoy foods that are naturally rich in antioxidants, including organic berries, spices, herbs, cocoa, and nuts.

• Avoid Toxins. Rachel Carson pioneered an awareness of how environmental toxins promote breast cancer in her award-winning book Silent Spring. We now know that the body’s hormonal harmony can be affected by such things as PCBs in farmed fish and conventional meats; bisphenol-a (BPA) and other hormone-like substances in plastic bottles , can liners, and food wraps; pesticides on conventionally grown produce; and even food additives and artificial sweeteners.

[Ed Note: You can learn more about toxins and how to avoid them in Kelley Herring's new book Organics: Beyond Green, part of her revolutionary health transformation program Your Plate, Your Fate. In this 7-part program, you'll learn how to protect your health and optimize your weight by maximizing the nutrients in your food. Plus, you'll get 3 bonus books to help clear your kitchen of harmful ingredients, spot the nutritional deficiencies that could be setting you up for disease, and find out about the 20 tests your doctor should perform (but probably hasn't) to guard your health. Learn more here.

For more advice about which foods you should - and shouldn't - be eating to stay in top health, sign up for ETR's free natural health newsletter.]

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It’s Fun to Know: Throwing Your Cap at Graduation

As high schools and colleges across the country prepare to send graduates into the cruel real world, let’s take a look at the tradition of tossing the cap at the end of the ceremony.

Most believe this started at the Naval Academy in 1912. That was the first year the Navy gave its new officers their new caps at graduation. They were so happy that they no longer had to wear their midshipmen’s caps… they threw them as high into the air as they could.

(Source: Mental Floss)           

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== Highly Recommended ==

Transform Your Life In Only 15 Minutes A Day!

Would you be willing to set aside 15 minutes a day if it meant you could…

Pay off your credit card bills?

Rebuild your financial portfolio?

Buy or sell a house?

Grow or start a business?

Lose weight?

Prepare for early retirement?

I thought so.

I’d like to show you exactly how you can dramatically increase your chances of achieving these (or other) goals in 2009.

Click here to continue…

Word to the Wise: Rancid

Something that’s “rancid” (RAN-sid) – from the Latin for “rotten” – is offensive or nasty, usually when referring to a taste or smell.

Example (as used by Bryan Burrough in a New York Times review of two books about Bonnie and Clyde): “Americans have a long tradition of celebrating our antiheroes, from Jesse James to John Gotti. Rarely, however, have we embraced as rancid a pair of ne’er-do-wells as the bumbling Depression-era stickup artist Clyde Barrow and his girlfriend Bonnie Parker.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2009

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This entry was posted on Tuesday, May 19th, 2009 at 5:10 am and is filed under Daily Issues .