Your Reward for Beating Buffett

Changing the Channel was officially launched on Tuesday, October 28. All day Wednesday, the book was on my mind. But when I sat down to enjoy dinner with my family, I tried to forget about it. (And with an unseasonable cool spell in Florida, roasted organic chicken was the perfect comfort food!)

As I cleared the table, my husband offered to do the dishes. It was obvious to him that I was itching to know how the book was doing.

“Why don’t you go check on the book?” he said.

I’d peeked at how sales were going a few times during the afternoon … but the book’s status hadn’t budged in the race to beat Buffett. (Meaning the book about Warren Buffett by Alice Schroeder.)

So I left Patrick to do the dishes and headed to my computer. And there it was – #1 on’s list of Business and Investing best-sellers!

Not only that, it had climbed all the way to #10 on Amazon’s list of overall best-sellers. (The next morning, Jason Holland told me that it hit #8 later that night.)

I can’t say how proud I am of all the ETR folks – and how thankful I am to our readers for pushing the book up to the top.

Our rapid climb past authors like Jim Collins, Stephen Covey, and Seth Godin is solely due to your taking the time to buy Changing the Channel. I sincerely hope you are being delighted by the book – and that it will help you boost your income, achieve a higher position in your business, or finally get your own business off the ground.

In the meantime, if you’re one of the readers who bought the book as soon as it was launched, I promised that I would give you a bonus that would knock your socks off. I think you’ll agree that this fits the bill!

I’m going to be hosting a special webinar exclusively for book buyers. I’ll be answering some of your toughest questions about marketing, business building, managing a team, and – of course – Changing the Channel.

Thanks again for helping drive Changing the Channel to #1.

[Ed. Note: MaryEllen Tribby and Michael Masterson have combined their 60+ years of business-building and marketing experience in one easy-to-read book. Changing the Channel: 12 Easy Ways to Make Millions for Your Business reveals 12 profit-acceleration secrets that can help YOU boost your company’s revenues… and skyrocket your own career.]

Mary Ellen Tribby

MaryEllen Tribby is a business consultant and coach to entrepreneurs in the information publishing and digital marketing arena. She led Early to Rise from May 2006 to January 2010 as Publisher & CEO. She has also served as President of Weiss Research, managing divisions of Forbes, Globe Communications, Times Mirror Magazines and Crain’s New York Business. She currently heads up The CEO's Edge and