Your Mission & Movement

Thanks to everyone who replied to yesterday’s email with kind words for my mom. I really appreciate it.

Today, I want to explain the Internet Independence Movement and the Mission behind the new site and daily email.

It all started with a discussion I had in the Tucson, Arizona airport with my friend Matt. I met Matt through Yanik Silver’s Mastermind group back in 2008, and we had just finished up a Maverick Business Adventure with Tim Ferriss in the desert, shooting guns & driving cars.

As we waited for our flight back to Denver, I mentioned to Matt that one of my business goals was to write a daily newsletter that helped people improve their internet businesses.

We went back and forth for months with different ideas, and I finally decided to base “Internet Independence” on the same system that Matt and his business partner Simon use with their site,

At Sovereign Man (SM), Simon sends out a daily email packed with powerful content, and has done so for about 18 months. He’s built a loyal following of readers, all based around the mission of helping those readers “plant multiple flags” for financial & family security.

And so on December 27th, as I was out on a dog walk with Bally, it clicked. I decided to make it my mission to help 1000 people achieve Internet Independence in 2011.

I purchased the domain name from an internet marketer, and I’ve planned out over 150 (!) daily messages already.

I can’t wait to share these with you.

Now that brings me to another point…helping you identify the Mission and the Movement in your business.

You see, by having a Mission, it creates a powerful reason for you to connect with your readers, and to contact them with helpful information.

As you research your niche market and plan your products, take a few minutes to also consider how you can turn your message into one based on a Movement with a Mission.

For my fitness business – Turbulence Training – my mission is to help 1 million men and women transform their bodies and their lives by 2020.

I also have a 2nd mission of helping 1000 trainers help 1000 clients while improving their business and training skills, also by 2020.

If you’re struggling to think of a mission and movement for your business, the classic book, “Good to Great” will help you set what it calls, a “Big Hairy Audacious Goal”. And that will guide you to your mission.

Another excellent resource is the book, “The Rockefeller Habits”. It’s probably the best business book I’ve ever read. However, it is for more advanced businesses (not just 1-man operations). Don’t rush into reading that one quite yet if you are a beginner.

Bottom line:
Having a Mission and a Movement in your online business is one of my “10 Pillars of Internet Independence“. This will set you apart from competitors in your market, PLUS it will infuse everything you do with significantly more passion.

And tomorrow, I’ll bring you the remaining 9 pillars (including the role of passion) that you need in place to help you reach your Internet Independence.

To your best year ever,

Craig Ballantyne

“People will do almost anything to stay in their comfort zones. If you want to accomplish anything, get out of your comfort zone.” – Kekich Credo #1