Your First Sale in Internet Marketing

The day you make your first sale in Internet Marketing will change the course of your life forever.

It will give you a glimpse of what’s possible.

It’s a powerful feeling to be validate for the value you are trying to add to the world.

So if you haven’t made your first sale, I urge you to act now on a few simple steps that will get the snowball rolling.

First and foremost, get your product done.

Don’t let this be the factor holding you back.

Please, please, please don’t let it be the bottleneck.

It’s the LAST thing that should be stopping you.

If you aren’t sure where to start, heed this quote from one of the greatest philosophers in history:

“Where your talents and the needs of the world cross, there lies your vocation.” – Aristotle

Once you’ve identified the product to create, give yourself a deadline to get it done.

If you are procrastinating, use this tip that has served me well:

Book a hotel conference room. Lay down $300, non-refundable, on your credit card, and have someone there to film you as you explain your information.

Have this transcribed.

Now you have video, audio, and text. There’s your product.

No excuses.

Second, build a list. It doesn’t need to be big. At most, you’ll only need 100 people on your list in order to make your first sale.

Once you have a list of 100, offer them a deal they can’t refuse. Get the sales snowball rolling.

That’s what I did in September of 2003.

I sold my Turbulence Training program for $9.95.

That’s it.

It doesn’t need to be perfect.

But here’s the BIG MISTAKE beginners make…

Most entrepreneurs are building a ‘rocket launcher’ to bring to a knife fight.

And this is one the biggest reasons people struggle. It’s a common mistake amongst entrepreneurs just starting out in both online and offline businesses.

Here’s what I mean…

Beginner entrepreneurs think they have to build a product that is better than the “Apple” of their industry.

They think their first product needs to be equivalent to the Lord of the Rings trilogy, and so they spend months or years working on the product and never releasing anything to their audience.

Listen, you don’t have to create a better iPhone. You don’t have to be better than the #1 company in your industry from day one.

You just have to be better than the people you are trying to help.

You just have to deliver information that is better than what the prospect knows now.

Your product just has to solve their problem and make things better, but it doesn’t have to be perfect at first.

There are people out there hurting because they don’t have the solution you can deliver for the problem they have.

Don’t get hung up on spending months, or worse, years, creating a product when what you have now is good enough.

Launch your product at a fair price point, deliver great value, and improve your product over time.

That’s a much better approach than waiting until it is perfect.

Take action. Get it done.

“Don’t prepare. Begin. Our enemy is not lack of preparation. The enemy is resistance that our chattering brain producing excuses.  Start before you are ready.” – Steven Pressfield, “Do The Work”

I sold about 100 copies.

Next month I added more content and raised the price to $19.95.

I did that each month until it settled at $39.95.

When you get that first sale, EVERYTHING changes.

It’s like a rush. A natural high.

That’s all you need to do.

Once this happens, your mindset will shift from “I don’t know if this will work” to “How can I make this work again!”

Your first sale…Get after it.

Get it done.

See how it changes everything,

Craig Ballantyne

Don’t think you have to wait until the ‘time is right’. It will never be. Start now. As the old saying goes, “The best time to plant an oak tree was 25 years ago. The second best time is now.” Get started. Take action. “You are what you do when it counts.” – John Steakley

  • I agree 100%.

    When you make that first sale is is a game changer in your mind. It lets you know that you can actually make money.

    Once you’ve made your first sale your main goal should be to seek out advertising channels that will allow you to turn $1 in ad spend into $2 in sales. Then you just scale, scale, scale (grow it). It is like going up a really long set of stairs one step at time.

    I find the hardest part of any business is just finding out if people see enough value in what you’re selling to buy it. If they “want to” buy it, then you are on to something big.

    Just focus on making the first sale before getting to involved with all kinds of stuff in the business.

    Thanks for this article!

    Jeremiah